Connecting the landlord and retailer in both the physical and digital space Image source:
Your presenters 2 Charles Butler CEO Market Tech Trevor Pereira Digital & Commercial Director Intu Properties Tom Horne Co-Founder L’Estrange Retail Host Justin Taylor Head of EMEA Retail Cushman & Wakefield EMEA The panel
Market Tech Our Strategy 3
Market Tech E-Commerce 4
Market Tech Real Estate 5 Real Estate Strategy: GDV* of c. £1.6bn 15
Intu Properties Shopping Centres across UK 6
Intu Properties Making the brand count 7 24m website visits; mobile app launched +31% increase in year-on-year website visits 350 affiliate retailers; top-10 affiliate website 2m+ active marketing database +20% increase in net promoter score £15m intu Experiences net income 1
Intu Properties Technology to improve the customer journey 8 Innovative way finding app Unrivalled connectivityMarketing database
Intu Properties Customer Experience 9 “ intu shoppers were more engaged with centres than the industry average - they spent longer in centres, visited more shops and spent more “ - CACI comments on Black Friday weekend research
L’Estrange Vision 10
L’Estrange The Future 11
L’Estrange Pop ups 12 Monmouth Street Covent Garden London Walker’s Court Soho London Floral Street Covent Garden London
1) A new property / digital model? lestrangelondon.com | | Omni-channel E-commerce is complementary to brick-and-mortar Omni-channel customers shop 3x more frequently and spend more than single-channel shoppers increases the ways retailers can interact with consumers and ultimately increases net sales. In-store conversion rates are 4x higher than online-only Bricks and Mortar 94% of total retail spending still takes place in store Bricks and mortar retail locations give the shopper an opportunity to 1.Fill an immediate need or want 2.Provides “one-stop” shopping trip 3.“Touch and feel” the merchandise. Online only/ Pureplay Online-only finding they can only grow their brands by establishing Bricks and Mortar locations Athleta, Bonobos, Boston Proper, and Warby Parker Customers welcome the enhanced opportunity to interact with goods and complete purchases on their own terms.
2) Connecting customer data – informing an online & offline relationship
3) Customer relationship management ecosystem 15 Source: Ecosystema Urbano
Source:Conlumino © Conlumino 4) Path to purchase Online as % of UK retail sales Shopping channel spend by year (%)
4) Path to purchase 17 Source: Indri
5) Experience is the new 21 st Century Value 18
19 Connecting the landlord and retailer in both the physical and digital space Questions?