Integrating your Community with your AMS and showing ROI Rob Kaighn TMA Resources, Inc.

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Introduction Rob Kaighn – Partnership Manager, TMA Resources Personify is our AMS Product I will try to say AMS and be generic – Worked at two associations American Society for Training & Development Council on Foundations – Active on Listserv & Blogging on AMS Equals Community Manager

Introduction TMA Resources & Higher Logic – Partners since 2008

Our Community Launched Customer Community in 2009 – Integrated with Personify using Web services – Replaced Lyris/Yahoo Group Administration much easier Customers very happy

Overview Integrating with your AMS – Using Data from your AMS Login & Permissions Demographic – Putting Data Back into your AMS – eCommerce – Mobile Application – Notifications Reporting – Marketing & ROI

Using Data from your AMS Single Sign-On is a Web-based system of authentication that allows an organization’s customers/members to use a single ID and password to access multiple websites. Login once to access multiple sites

Using Data from your AMS

Single Sign-on (Authentication) – Ease of use – Improved customer service – Seamless integration between site – Improved member perception

Using Data from your AMS Permissions (Authorization) – Security Groups for Staff Committees – Board of Directors Product Purchases – Membership – Meeting Registration – Book Purchases – Courses

Using Data from your AMS Security Groups from your AMS

Using Data from your AMS Badges from Security Groups

Using Data from your AMS

Communities based on Security Groups – Staff – Committees Board of Directors – Product Purchases Membership & Chapters Meeting Registration Book Purchases Courses and Certifications – Geographic Areas/Congressional Districts

Using Data from your AMS Profile Information – Name – Job Title – Contact Information – Company URL – Education – Job History – Interests

Using Data from your AMS Custom Fields – Organization Type – Software Version Let’s other members see who I am Let’s members search for those like them

Putting Data Back Into AMS Demographic/Profile Information – Name, Contact Info, etc. – Social Profiles Update on Community Site Update on your main CMS – Already have the ability – Single Sign-on makes it easy

Putting Data Back Into AMS Caution: Where not to allow updating – Fields related to permissions Relationships with organizations – Fields you are using for professional purposes Bio Photos

Putting Data Back Into AMS Write back Community Activities – Subscriptions – Points Total Points & Contributor Points – Postings eGroups Blogs Documents Events Comments

eCommerce Huge opportunity for eCommerce promotion – Ads for book, meetings, etc., on site & in messages – Links to put products directly into your shopping cart – SSO makes it very easy to put product in someone’s cart and send them straight to check- out

Mobile Application

Notifications Notifications based on Database events – Data written back to AMS is an event Notifications for – notifications for time login to mobile app – thank you for first post – Mobile notifications for comments on a post

Reporting We can combine data written back from Community with data already in AMS to gain real Business Intelligence – Purchases – Demographics – Users v. non-users – Campaigns to subscribers & non-subscribers

Reporting

Based on Points – Incentives/reminders for active users and companies renewals – Geographic information for events – Committees Users v. non-Users Volunteers – Speakers – User demographics

Reporting Activities for Postings – Who is Blogging Posting Events Posting Documents – More detail than Points

Reporting Use to calculate your own Engagement Score – Points+ Years of Membership + # of Annuals Attended – Postings this year + renewal + attendance + purchases in last year

Reporting Marketing campaigns – Different campaigns to users v. non-users – Campaign to specific community Self Selected Interest Speaker or Author Topic

Reporting Marketing Campaigns – Badges/Rewards Speak at Meeting & get a Badge Think foursquare

Reporting Non-users v. users – Who isn’t using community – More likely to Active Community members are XX% more likely to – Renew membership – Register for events – Speak at events – Buy a book – Serve on a committee – Start to prove ROI

Return on Investment Traditional Social Networking Site (SNS) ROI based on Engagement – Number of Followers Likes Re-Tweets Re-Posts Mentions – Don’t have much data on who

Return on Investment With your AMS & Community Integrated you do know the who – Who renewed – Who registered – Who bought the book Prove the value of the community by your members purchases

Return on Investment Specific Marketing Campaigns based on your Community – Marketing Codes to track results – Prove ROI of your community

Return on Investment Cost savings – Targeted Marketing Campaigns – Collaboration (no board books) – Finding Volunteers

Summary Things to integrate – Login – Permissions – Demographics – Points/Postings – Badges – eCommerce – Mobile App

Summary Use data written back – Targeted Marketing Campaigns – Find Volunteers – Prove ROI More likely to buy Campaigns based on Community

Questions Rob Kaighn Partnership Manager TMA Resources, Inc