Jeremy Kingry, eBECS | PREDICTIVE INTELLIGENCE AND WHY YOU WANT TO KNOW ABOUT IT

Course Overview What is predictive intelligence How can Microsoft help SQL Server Data Mining Models Demonstration

What is predictive intelligence A method of studying past behavior to intelligently predict future outcomes. Customer Behavior Product Demand (Sales) Supply Chain Management

Benefits of predictive intelligence Better utilization of limited marketing budget Better understanding of sales Better management of supply chain Better sales portal/site management Knowledge of future performance

Drawbacks of predictive intelligence Cost Complicated Problems Confusing array of tools and products COST!!!

How can Microsoft Help Every standard or better license of MS SQL Server comes with a complete set of Data Mining Algorithms that allow you to begin analyzing your data and start performing predictive analytics. So why does nobody use it?

Analysis Services Data Mining Analysis Services Data Mining is an intimidating technology, but it doesn’t have to be! Start small (single problem) Rapid prototypes to increase buy in and provide immediate value

Data Mining Algorithms Microsoft has included a complete set of data mining algorithms in Analysis Serices Association Rules Clustering Decision Trees Linear Regression

Data Mining Algorithms Logistics Regression Naïve Bayes Neural Network Time Series

Data Mining Requirements SQL Server standard edition or better Adventureworks Data Warehouse * SQL Server Analysis Services ** SQL Server Data Tools *** MS Dynamics AX 2012 *

DATA MINING DEMO

QUESTIONS

14 #AXUGFocus CPE Credit Code: 53C2 Complete Surveys FINAL REMINDERS

15 #AXUGFocus Jeremy Kingry eBECS SPEAKER CONTACT INFO