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2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. Copyright © Texas Education Agency, All rights reserved.

3  Culture  Subculture  Cultural Baggage  Class System  Nonverbal Communication  Body Language  Contexting  Ethnocentrism  Collectivism  Individualism Copyright © Texas Education Agency, All rights reserved.

4 Has anyone traveled to a foreign country? Please share some of the challenges you faced. What are other times and places we are exposed to cultures different from our own in our own country? Activity 1: Quick Write On a sheet of notebook paper, identify specific elements of your family’s culture, Texas culture, and American culture that people from another country would find interesting and possibly challenging. Copyright © Texas Education Agency, All rights reserved.

5  Why is it important to understand a country’s culture when conducting business?  What elements of culture do you feel would be most important in business interactions? Government- Create the policies and rules for business. It is important to understand the type of government that runs the country, current economic conditions, as well as industries and jobs available. EX: Italy is a Democratic Republic and economic conditions are stronger in Northern Italy than in Southern Italy. Copyright © Texas Education Agency, All rights reserved.

6 Role of Society’s Institutions- The roles of education, gender, mobility, and the class system of a country are important in determining the country’s culture and will impact business and buying decisions. EX: In Afghanistan, males complete 11 years of education versus females who complete 7 years. Copyright © Texas Education Agency, All rights reserved.

7 Communication- Many countries conduct business in the English language; however, people may prefer to complete business transactions in their native language. Body language, eye contact, personal space, etc. are all a part of a business culture and should be researched before conducting business in a specific country to avoid offending your business partner or counterpart. EX : Japanese, French, and Spanish are useful business languages to learn. Copyright © Texas Education Agency, All rights reserved.

8 Business Practices/Etiquette- Every country has business preferences in dress, meeting times, business meals, and titles when addressing people. There are also taboos in every culture that you will want to be aware of so you do not accidentally commit one. EX: Most countries encourage modest business dress code with black and dark blue for suits, ties that are not too bright, and simple jewelry for women. Copyright © Texas Education Agency, All rights reserved.

9 United StatesCountry #2Country #3 Eye Contact Hand Shake Personal Space What you don’t say is just as important as what you do say in business, especially when dealing with different cultures. Research the three elements below as viewed in the U. S. and two other countries that are important trading partners with America. Then create a chart with the information. Copyright © Texas Education Agency, All rights reserved.

10 Choose a country to research elements of the culture important for business. Create a presentation, each slide should include three facts and an image for each category. On the final slide, write a paragraph explaining the role and importance of culture in conducting global business. Be sure to document your sources.  Government and Economy  Society’s Institutions  Communication  Business Practices/Etiquette Make sure you cite all websites and images used to create your presentation. Copyright © Texas Education Agency, All rights reserved.