3 rd and 4 th May Manchester Metropolitan University All Saints Campus 2nd Annual Volunteer Management Conference

Nick Lowden – Greater Sport

Sports Volunteering in GM Manchester City Council developed MSVB in GreaterSport invested into all 10 local authorities and created the VIP 2015 Increase from 5,000 to 6,800 register volunteers in first 12 months One volunteer system working throughout all of Greater Manchester

6,800 registered volunteers Over 550 registered providers Constantly over 225 live volunteer opportunities 30% conversion rate 60,000 recorded volunteer hours

CSP (Enablers) 1 Staff Member 10 x Local Authority Volunteer Leads (Facilitators) 10 Staff Members Sports Clubs (Practitioners)Sports Events (Practitioners) Volunteers

Were 10 separate systems – now one system. Two Manchester universities also using the same system. Recently started the migration of coaches onto the VIP. The ‘go to’ website for sports volunteering in GM.

Volunteer KPIs 6750 registered volunteers by 2017 (achieved one year early) 500 active volunteers by 2015 (achieved one year early) 65,000 volunteer hours by 2015 (on track) Volunteering KPIs have had to be stretched due to success of the system.

Future Reward and recognition Volunteer development days Volunteer pathway Work with business to develop volunteer programmes Continue to be the go to Sports Volunteer service in Greater Manchester

Chris Martin – TeamKinetic

“Inuit and Aleut languages have 50 words for Snow and 1000 words for Reindeer” What do you mean when you say “Volunteer”? Dave Robson – New Scientist (2013)

Data Driven Insight Choose the right data Build models that predict and optimise business outcomes Transform your company’s capabilities

Identify and then understand your “users” MCRVIP Greater Sport The Future Predominantly Events 77% Clubs / Community 12% Other Misc. 11% To identify Coaches To identify Officials Continued support of events A system to support school based Volunteering Insight driven opportunity development Personalised suggestions Better conversion rate from sign ups.

What data do we have? Personal Information , telephone, postcode, ethnicity etc Social Networks Facebook and Twitter History Search requests and volunteering profile, opportunity views Feedback Direct opportunity feedback, training and qualifications, HourTrades

What insights can we make? Age makes a difference Women register in higher numbers but log less hours Opportunity types affects catchment area Only 15% of volunteers log more than 10 hours Well defined perks improve recruitment Volunteers that get feedback are more often retained Linking social networks results in higher conversion rates

Continued marginal gains What impact does the use of SMS have? What impact does the weekly newsletter have? Do we know the affect if people are unsuccessful in getting on an opportunity? Are their patterns in volunteer behaviour? Do rewards and incentives make a difference to retention of volunteers? Are we measuring existing volunteering or new volunteers? How do we increase the conversion rate from 36%

Too much data! Know your volunteers Recognise the verticals in your organisation Define your key performance indicators and data Look for relationships between conversion rates and your volunteer profiling Transform your volunteer offer Use insight to offer appropriate opportunities and track satisfaction. Dont ignore reward and incentive schemes.