Workplace Challenge Conference Where have we been and where are we going?

BUILDING THE BUSINESS CASE

Partners NGBs

Achievement against targets Outputs Progress to date (09/10/2015) Target No. of inactive people achieving 1x30 5,7245,000 No. of employees participating 38,800 20,000 No. of workplaces participating 5,1952,000 No. of Workplace Champions trained

Activity Log Comparison

NGB Engagement

NGB engagement & events 20 Most logged activities (see table) Competition Programme and Business Games Development of workplace sport Promotion of local opportunities ActivityActivities 1Walking Running Cycling, Road Walking (Steps/Pedometer) Gym (weights) Swimming Gym (cardio) Cycling, Stationary Circuit Training Press ups, pull ups, sit ups, squats etc Spinning Class Football Weightlifting Yoga Cycling, BMX or mountain Aerobics Pilates Crossfit Gardening Badminton9071 Number of business games events delivered18 Number of teams taken part in business games events195 Number of participants attended business games events1237 Number of competition programme events delivered151 Number of teams taken part in competition programme events966 Number of participants attended competition programme events4812

Critical Success Factors – CSP Level CSP Resource/ Capacity Strong local partnerships incl. health, transport, business, schools, intermediaries/ networks Comprehensive off-line offer Commitment/ coordination across CSP team Understand business priorities Effective marketing to keep participants engaged Utilising and supporting national marcomms activity Proactive ‘Sales’

Critical Success Factors – Business Engagement Do your research Develop your offer and approach in partnership with others Buy in – How can physical activity contribute to their priorities? Leadership – can managers/ directors lead by example? Point of contact Culture Environment Business case/ benefits Consultative/ needs led approach Attractive offer/ appropriate to target market – personalised/ bespoke offer for the business

Benefits to CSPs Wider reach of CSP + to more/ new businesses Stronger partnerships Customer facing portal Coordinated approach (cross promote other CSP activity) NGB engagement Evidence/ data/ insight Sponsorship/ commercial links Raised profile of CSP Direct links (face to face) with businesses Participation Volunteering Coaching Sportivate Business development

PHE Workplace Challenge DateDevelopment/ DeliveryOutputs Sep 14PHE Workplace Challenge system developed.System available to PHE. Oct 14PHE Workplace Challenge system live.Staff encouraged to register. Training provided for administrators. Oct 14PHE Workplace Wellbeing Champion training.4 x training events delivered. 50+ champions trained Nov 14PHE Workplace Challenge branding and promotional materials developed ahead of the My Team 2015 Challenge. Promotional materials available to PHE Jan – Mar 15 My Team 2015 Challenge delivered with bespoke leaderboards, information, promotional materials and prizes for PHE staff. 8 week challenge delivered, 384 staff from 60 sites took part. Average over 8,000 activity points and 3 million activity points total. Average distance of 78 miles, 20,000 miles total. Jul – Aug 15 PHE 5K London to Kathmandu challenge delivered with bespoke leaderboards, information, training plans, communications plans and materials, offer from England Athletics and CSPs and prizes for PHE staff. 6 week running and walking challenge delivered. 94 individuals from 34 workplaces took part. Average distance of 52 miles per workplace, total 4,357 miles. Jun 14 and Jan 16 Evaluation reports produced providing insight into programme delivery, PHE staff participation in the programme and associated impacts. Reports available for consideration by PHE and the project steering group. Metric Total Signed Up Individuals627 Individuals (Registered as being inactive) 151 No. of Workplaces85 No. of Trips Logged11.3k No. of Miles Travelled68.4k Kg of Co2 Saved9.0k Total Hours21.5k Activities Logged22.6k

TIMELINE 2014

TIMELINE 2015

Future plans Position Workplace Challenge as the central driver of the CSP Network approach to our work with corporates Grow and sustain the programme through engaging with businesses to increase workplace participation in sport. Draft business plan in place Draft Headline National Targets, by 2018; 100 Serviced Clients 100,000 Registered Users (including 25-30% inactive people) £1m Revenues generated Nationwide coverage

Business Development & Sustainability Plans Implementation of business plan – action plan to be developed Engagement of sector/ partner and corporate organisations Collaboration and pilots e.g. BHF, Betterpoints Sustainability plans approved = £150k SE including: business development activation system/ product development marketing & comms event funding training & shared practice opportunities for CSPs evaluation – building the business case

Marketing & Comms Plans Updated marketing strategy Empowerment (CSP resources) Focus on: Inactives Buy in (partners incl. NHS) Securing investment (economic business case) Users – personalised approach Quality case studies

Behaviour Change Plans Utilise behavior change science and insight to develop and improve the Workplace Challenge through: Personalised/ interactive communications Feedback and messaging to users Developing the technology – linking to other systems, more user friendly etc. Incentives/ rewards Research Stimulating approach for businesses Have already made some progress e.g. targets, badges, personalised e news, leaderboard improvements ongoing

Evaluation Plans Developing the business case (economic): Scoping exercise Development of data collection tool for businesses Ongoing surveys Focus groups – assess business benefits Case studies

Training Plans Champion training with BHF Tiered offer and support Cascade model CSP conference, regional and local support + resources

Events Plans Focus on engaging inactive people Key part of offline offer – Competition Programme and Business Games events Offer funding to support development of events Share good practice re engaging business and work with NGBs Develop approach to support sustained participation (and evidence impact)

Opportunities for CSPs NGBs e.g. TBL, Sussex, SHIOW Business Dev e.g. sponsorship, partnerships, events, consultancy Equipment loan Bespoke business games Membership Workplace health events Sponsored challenges Champion training Follow up offers Merchandise/ promotional materials Comms: e news, social media, website content/ links, case studies/ testimonials, promote features Business engagement: targeted and use of partners/ intermediaries Links to wider CSP work opportunities re CSR, sponsorship etc.

Future plans Central driver to work with corporates Business plan implementation Evidence the impact (business case) Investment/ income Next generation CSPs

Supported by Andrew Watson