BUSINESS MODEL CANVAS

© 2016 Cognizant WHAT TO USE IT FOR? What the product hopes to accomplish can be summarized in the Business Model Canvas. This tool gives you the structure of a business plan without the overhead and the improvisation of a napkin sketch. The Canvas has nine elements: 1.Customer Segments: Who are the customers? What do they think? See? Feel? Do? 2.Value Propositions: What’s compelling about the proposition? Why do customers buy, use? 3.Channels: How are these propositions promoted, sold and delivered? Why? Is it working? 4.Customer Relationships: How do you interact with the customer through their ‘journey’? 5.Revenue Streams: How does the business earn revenue from the value propositions? 6.Key Activities: What uniquely strategic things does the business do to deliver its proposition? 7.Key Resources: What unique strategic assets must the business have to compete? 8.Key Partnerships: What can the company not do so it can focus on its Key Activities? 9.Cost Structure: What are the business’ major cost drivers? How are they linked to revenue? Please refer to for more information on the Business Model Canvas.

Z zZ Z Z Z Z ZZ KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTATION KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? How are we integrating them with customer routines? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? For whom are we creating value? Who are our most important customers? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Business Model Canvas

LEAN MODEL CANVAS

© 2016 Cognizant WHAT TO USE IT FOR? Lean Canvas is an actionable and problem, solution focused business plan. The structure is similar to the Business Model Canvas, but some sections have been exchanged. The Canvas has nine elements: 1.Problem : Describe the top 1-3 problems the product or service need to solve. Is the problem worth solving? 2.Solution: Describe the top product features or capabilities next to the problem. 3.Key Metrics: Document 1-2 key activities that drive the product use. State 1-2 key indicators that make the product a success. 4.Unfair Advantage: Document your market advantage that cannot be easily copied or bought. 5.Revenue Streams: How does the business earn revenue from the value propositions? 6.Key Activities: What uniquely strategic things does the business do to deliver its proposition? 7.Key Resources: What unique strategic assets must the business have to compete? 8.Key Partnerships: What can the company not do so it can focus on its Key Activities? 9.Cost Structure: What are the business’ major cost drivers? How are they linked to revenue?

Z zZ Z Z Z ZZ PROBLEM SOLUTION VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTATION KEY METRICS COST STRUCTURE REVENUE STREAMS Describe the top 1-3 problems the product or service need to solve. Is the problem worth solving? Describe the top product features or capabilities. Document your market advantage that cannot be easily copied or bought. Document 1-2 key activities that drive the product use. State 1-2 key indicators that make the product a success What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? For whom are we creating value? Who are our most important customers? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Lean Model Canvas Z CHANNELS Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? How are we integrating them with customer routines?