So let’s first talk about the new ES

To date Structure of the ES Research Committee. There is equal representation and voting rights irrespective of who pays for the ES. It has been agreed that this will be reciprocated in all other associated surveys. Products & Brands is the only survey allowed to “piggyback” on the ES logistics.

AMPS Establishment Survey Demo- graphics CinemaIntermedia OoHIntermedia TVIntermedia RadioIntermedia PrintIntermediaInternetIntermedia Financial Services Motor vehicles Cellphones Food & Groceries Cosmetics Durables/ Furniture/ Appliances Clothing/Shoes Brands LSM(100)LSM(100) Activities, Attitude & Lifestyle Activities, Media by genre Frequency of media use by media type PrintCurrency TravelTravel New socio- economicmeasure economicmeasure Sources of income Monthlyexpenditure Retail Lifestyles/Attitudes, etc Demographics Brands Media Print Currency LSM 28 variables variables Brands

–Comparison of media target groups by Media types Specific radio stations Specific TV channels Specific print publications –Comparison of brands by Usage/volumetrics Media consumption Retail behaviour –Insight into shopping behaviour by Type of shopping (bulk, top up, etc) Media consumption by behaviour Stores frequented Brand usage –Retail purchasing habits (clothing, shoes etc) –Insight into attitudes, beliefs, lifestyles and activities of consumers of brands and media, shoppers –Ability to create target groups with similar beliefs or attitudes –Comparison of these created target groups with media consumption AMPS Establishment Survey Retail Lifestyles/Attitudes, etc Demographics Brands Media Print Currency Population profile by Media genre Demographics Sources of income Monthly expenditure New socio-economic segmentation LSM (limited to 28 questions for definition) Frequency of media use by type of media Mobility (OoH) Time spent on media It is expected that the new socio-economic segmentation will replace LSM in time

You’ve heard about the future ES, but what about the rest of the research you’re used to having access to?

The last year All media owners withdrew from SAARF during the course of This means that SAARF is currently owned/managed by MA(SA) and AMF. Current staffing is the same, with the exception of Johann Koster coming in as acting CEO.

Will SAARF close? This is a yes/no. Yes SAARF (the name) will cease to exist. – The attorneys are in the process of putting recommendations to the current Board on how we should proceed with the entity. Place of business will not change.

What will be different? Over the next month the current Board will hand over to a new Board, the make up of this Board will be determined by the two remaining constituents with input from attorneys. The new Board will develop a new mandate for “Newco”, current mandate is: – To provide tools for targeting and segmentation of markets as well as to establish, commission and manage comprehensive, valid, reliable, continuous media audience and product usage research, surveys, investigations and reports, that provide comparable multi-media and multi- product/brand usage information that reflect the totality and complexity of the South African society as well as any other research required by its stakeholders. This will be changed to reflect the direction of Newco

Going forward? For the last 8 months we’ve been working on a business plan for Newco – Johann Koster. MA(SA) has had conversations with both marketers and media agencies regarding future of independent media research. What we are working on is a funding model that is acceptable to all, and a collection method. We’re hoping that by the beginning of May we will be able to start sending a ‘delegation’ to the top marketers with a vision and a funding proposal.

What are we raising funds for? The ES only goes so far … Marketers want product & brand information. To get that we need research that will bridge the divide between the ES and P&B, for example: – Purchasing frequency, retail habits, vehicle ownership, banking information, personal activities like eating out … Only then can you add on P&B.

Timelines Realistically this is what we think … – Marketers commitment to funding by end July 2016 – Funding collections to begin from end September – RFP briefing by end November 2016 – Tender pitch end March 2017 – Tender awarding July 2017 – Fieldwork starting January 2018 – First results September 2018