International Chrysalis Institute – Philippines 2014 john m. dettoni, ph.d. 1
a. Gratification (satisfaction, fulfillment, rewards, pleasures, etc.): b. Goals for life: c. Evaluating People and Objects 2
d. Relationship of Persons to Nature and Supra-Nature e. Relationship to Time: f. Nature of Being Human: 3
g. View of the Universe: h. Nature of AUTHORITY/authority: 4
In group’s own language and/or special vocabulary, “in words” that distinguish one group from another, and also provides “secret” messages that those outside of the group/culture cannot understand. Gross example is Portuguese vs Spanish. 5
Does a particular culture have an exclusive or almost exclusive means of mass communication? For example: MTV or particular radio station, magazine 6
For example: clothes, hair styles, body art, etc. 7
How does one become successful or important or listened to? What are the status symbols? 8
What does the subculture provide that main culture does not give? For example: youth oriented magazines, web sites, older adult magazines, Exciting things to see and do that are typically sub culturally limited – only one main subculture participates 9
Availability of mechanical technology – cars, trucks, buses, trains, trams, motor bikes, jeepney, Availability of electronic digital devices – mobile phones, chat rooms, messaging, etc. 10
Note: age groups are a bit flexible, but the following will suffice… “Older adults” –born before 1945 Baby Boomers – Generation X Generation Y (Millennials) – Youth – 2001-present 11