IMPLICATIONS OF TRADE PRACTICE ENFORCEMENT. SURPRISE QUIZ WHAT HAPPENED IN 1920?

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Presentation transcript:

IMPLICATIONS OF TRADE PRACTICE ENFORCEMENT

SURPRISE QUIZ WHAT HAPPENED IN 1920?

PROHIBITION ENACTED NABCA ESTABLISHED SOMETHING IN CHICAGO

WHAT HAPPENED IN CHICAGO? 1920: ONE RETAILER ALLOWS CUSTOMER ACCESS TO RETAIL AISLES : SO DOES EVERY OTHER RETAILER.

THE EARLY DAYS MANUFACTURERS: MARKETING AND ADVERTISING DISTRIBUTORS: BRAND BUILDING AND SERVICE/DELIVERY RETAILERS: IN STORE SIGNAGE AND MERCHANDISING

1970’s: SCHEMATICS

1980’s: SHELF MANAGEMENT

1970’s: SCHEMATICS 1980’s: SHELF MANAGEMENT 1970’s & 1980’s: SLOTTING FEES

1970’s: SCHEMATICS 1980’s: SHELF MANAGEMENT 1970’s & l980’s: SLOTTING FEES 1990’s: CATEGORY MANAGEMENT

CATEGORY MANAGEMENT LET US PARTNER WITH YOU TO MAXIMIZE YOUR RETAIL PROFITS FROM RETAILING THE CATEGORY

CATEGORY MANAGEMENT A HOLISTIC APPROACH INVOLVING: – CATEGORY MANAGER AND FAMILY OF SUPPLIERS – THE RETAILER AND EACH OF HIS RETAIL STORES – THE CONSUMER – TO MAXIMIZE CONSUMER PURCHASE AND TRADE UP OPPORTUNITIES – AND MAXIMIZE RETAIL PROFITS FROM THE CATEGORY

BROAD SPECTRUM OF SERVICES ANALYTICS & METRICS TO LIST / DELIST ID STORE CLUSTERS ON SOCIO/ECON DATA PRODUCT ASSORTMENTS BETWEEN STORES SHELF SETS / SPACE ALLOCATIONS BY SKU INDIVIDUAL / ALL STORE PLANOGRAMS YEAR-LONG RETAILER MERCH/PROMO PLANS NEW STORE SITE SELECTION STRATEGIC PLANNING & ADD’L ASSISTANCE

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