PREPARING TO LAUNCH A PRODUCT OR SERVICE Thursday, April 2 nc,

Calendar - April 2  Thursday, April 2nd at 12noon EST – 90 Minutes TLC Elite Teaching Call  Wednesday, April 8th at 12noon EST – 2 Hours TLC Elite Spotlight Laser Coaching  Wednesday, April 15th at 12noon EST – 2 Hours TLC Elite Mastermind Call  Friday, April 17th at 9am EST to 12noon EST – Half Day Training on Revenue Models SPECIAL TRAINING  Wednesday, April 22nd at 12noon EST – 2 Hours TLC Elite Spotlight Laser Coaching

Your Private Access Page - UPDATES 3

This Teaching Class 4  Building an List with a Product Launch  Preparing for a Product Launch

Determine Your Niche  Success (General or Specific)  Business-Building  Money-Making (General or Specific)  Relationship (Attract a Soul-Mate OR Improve a Relationship)  Beauty  Real Estate Investing  Past Life Regression  Intuition  Emotional Genre (Confidence, Unstuck, Finding Passion, No More Stress, Happiness, etc.)  Health  Nutrition  Weight Loss  Personal Development  Professional Development  Transformation 5

Potential Offering(s) to Create 6  Speaking  Coaching  Programs - Webinars/ Teleseminars  eCourses  Audios  CDs / DVDs  Workbooks / Guidebooks  Flash Drives  Interviews  Summits  Live Events  Books / Series of Books  Retreats  Other People’s Stuff

What Will You Create?  Membership  Intensive Program  Mastermind Program  Webinar Series  Online Programs  Live Events  Book(s)  Audio Download  1-1 Coaching 7 HIGHER PROFITABILITYLESS PROFITABLE

Name Your Offering/Program 8  Creative Name  Clear For Others to Understand  You Can Have a Tagline with a Benefit Statement  Example: The Darn Easy Way Proven Methods for Earning Twice as Much, Working Half as Much & Living the Life of Your Dreams

Create the Product Outline 9  What are the “components” of the program?  What are the subjects? Topics? Content?  Create an organized structure (logical format)  If you are an author, you can follow a similar outline to your book

Darn Easy – Table of Contents 1 of Introduction: Do Something Today Your Future Self Will Thank You For SECTION ONE – Attitudes for Success Made Easy Life Is NOT Meant to Be Hard Don’t Fight the Old, Build the New Make a Decision to SHIFT Your Energy to Ease A Philosophy Behind ANY Success From Mediocre to Magnificence Making Money is a Habit You Develop A Reality Check You Need to Cash Choose Your Words Carefully Prevent Self-Sabotage: Your Darn Easy Assignment #1 Visualize Obstacles Melting Away: Your Darn Easy Assignment #2

Darn Easy – Table of Contents 2 of SECTION TWO – Aligning Goals with Your Desires The Universe is Ready for You Your Success is Guaranteed Get Out of Your Own Way Outcome Focused Consciousness Be Specific and Aim High ‘Uncomfortable’ Goals & Why They Work Polish the Language of Your Goals Getting Your Goals Straight: Your Darn Easy Assignment

Darn Easy – Table of Contents 3 of SECTION THREE – A Practical Approach for Success with Ease Movement Toward Success The Order of Things Embrace Imperfect Action Accountability Expands Your Chances for Success Find the Good in Adversity and People Release What Holds You Back Putting Tools In Your Toolbox Building Network, Influences & Teams Make Yourself Accountable: Your Darn Easy Assignment

Darn Easy – Table of Contents 4 of SECTION FOUR – Guarantee Sustainability, Growth & Greater Ease Renew Your Commitment to Growth Identify Your Areas of ‘Genius-ness’ & Weaknesses Find ‘Pain Relievers’ Plan Balance for Your Life Calculate Dollars & Sense Drive Your Financial Income with Emotional Income Cultivate the Law of Compensation Practice Psychological Reciprocity Daily Disciplines for a Life with Ease Create New Positive Habits for Success: Your Darn Easy Assignment

After You Create the Outline 14  Organize it Into Classes / Sessions / Lessons / Programs  Determine the Length / Duration for Each  Pre-Record? or Live?

Advantages vs. Challenges  Immediately accessible to clients / students  Less perceived value  Freedom for the Deliverer  More perceived value  Personalized attention  Open Q & A  Create/Adjust as You Go  Must commit to a regular delivery schedule 15 Pre-Recorded Audios / ClassesLive Event

Delivering Online Events 16  Week-days are more “attractive”  Be conscious of time-zones (depending on your “audience”)

Platform for Delivery 17  Instant Teleseminar  Omnovia  GoToWebinar  Webex  AnyMeeting

Considerations for Service 18  # of Users  Ease of Use (You & Your Clients)  Slides (Active or Non-Active)  Recordings (Type / Accessibility of)  Price  Scalability

Pricing Considerations 19  Desire for the Outcome  Sense of Urgency  Perceived Value

Web Pages Needed 20  Sales Page  Private Client Page  Freebee Opt-In Page  Delivery Page for Freebee / Replay Page

Copy Needed 21  Sales Page  Opt-In Page  s for Freebee  s for Special Offer  Auto Responders

Transaction Requirements 22  Shopping Cart – Enter the Product  Set Up The Affiliate Program  Add the Form for Subscribers  Attach the Re-Direct Links  Enter all Auto-Responders

The Program Completion 23  You can either create the program in advance of delivering  Or  Design the program with an outline and bullets for content for each segment and then create and deliver as you go along  HOWEVER!!!

The Opt-In / Freebee / Giveaway 24  Create a Freebee Offer that can be given away to attract prospects  Something truly valuable

Let’s Look Behind the Scenes 25

The Millionaire Author Intensive 26

The Millionaire Author Event

Additional “gifts” 28

Shopping Cart – Create the WebForm 29

Auto-Responder Attached to SignUps 30

millionaire-author-event-2015-april- confirmation/ 31

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The Survey Results 34

Delivering the Free Event 35

The Extra Bonus 36

Broadcast s 37  s to Partners  s to Your Own Subscribers  s to Opt-ins

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Now … let’s look at some “copy” 40

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43 SWIPE COPY OPTION 1 ======================================= Subject lines: Make MILLIONS Sharing Your Story? Make millions as an author? [FREE Training] [Time-Sensitive] Millionaire Author FREE Training [Webinar] Millionaire Author Secrets? [LIVE Training] You MUST meet my friend Peggy [NEW] Free Live Training Wednesday Hey FIRSTNAME, Do you feel deeply you have a calling, and that your desired destiny awaits? [My friend Peggy McColl is hosting a FREE online training event this week] [[[[[AFF URL]]]] Peggy's going to show you how to take a simple idea, quickly and painlessly write a book about it, and turn it into a million dollar business. What I just said might have blown your mind. If so, that puts a smile on my face. [Register Now for The Millionaire Author Event >>] [[[[[AFF URL]]]] Space is limited, so register right now. Even if you've never thought of writing a book in the past, you don't want to miss this one. Peggy's sharing all her valuable secrets. IMPORTANT: If you do already know about the book writing and publishing business, you won't want to miss this event... Because, as Peggy reveals, things have changed - and you REALLY need to get up to speed if you want to create huge success (and especially if you want to make money). Best regards, YOUR NAME P.S. It doesn't matter if you've already written a book or have never even considered it before... you'll learn a lot from Peggy[at her FREE Millionaire Author Event]. [[[[[AFF URL]]]]

44 SOCIAL MEDIA COPY & IMAGES ======================================= I'm attending Peggy McColl's Millionaire Author Event this week. Are you joining me? [[[[[AFF URL]]]] Ready to build your Million Dollar Business? [[[[[AFF URL]]]] Ready to build your Million Dollar Business? My friend Peggy will help! [[[[[AFF URL]]]] Get up to speed with the latest book writing & publishing industry changes: [[[[[AFF URL]]]] Make money doing what you LOVE? Yes, and my friend Peggy shows you how: [[[[[AFF URL]]]] Join me for this amazing FREE event! I can't wait... [[[[[AFF URL]]]] Can authors like us make millions? You betcha. Here's how --> [[[[[AFF URL]]]] I'm SO READY to learn from Peggy this week! [[[[[AFF URL]]]] I'm SO READY to become a Millionaire Author! [[[[[AFF URL]]]] Are YOU ready to become the next Millionaire Author? [[[[[AFF URL]]]] The book business has changed. Get up to speed! [[[[[AFF URL]]]] Holy cow! The book business has changed. Get up to speed! [[[[[AFF URL]]]] Discover how words can change your life & the lives of millions. [[[[[AFF URL]]]] Discover how your book can change lives and make you millions. [[[[[AFF URL]]]] Can YOUR book change lives and make you millions? [[[[[AFF URL]]]]

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The Live Event (s) 47  Lots of enthusiasm & conviction  Directly mention people on the call  7 Step Process for Selling on a Webinar (more on this in a future class)  Social Proof

The Planning Part  Determine the Niche  Name the Program  Register a Domain  Create an Outline  Complete the Content  Decide on Delivery  Price it  Create all “Copy”  All Set in SCart  Deliver a Freebee  Opt-in Page Ready  Auto Responders Done  Sales Page Ready  Back-end Welcome Page 48 Content DevelopmentPreparing to Sell

NEXT CLASS: Finding Partners to Promote 49  Give your partners plenty of notice – 90 days is recommended as a minimum  Reach out to them via telephone and/or  Be ready before you reach out to them to show them what you have  Ask them to do two things – confirm and register as an affiliate  START by making a list of potential partners!

Open Q & A Time 50