supported by a local government initiative Improving together People and Places – the focus of public service delivery Midlands Innovation Roadshow 3 rd November 2010

supported by sharing nationally to improve services locally a local government initiative 2 People & Places We live in interesting times!

supported by sharing nationally to improve services locally a local government initiative 3 Policy drivers: Big society - harness the power of community engagement Localism - driving power down to the local level Increased Productivity (not efficiency?) reducing down-stream costs proactive service delivery to vulnerable concentrating on statutory duties People & Places

supported by sharing nationally to improve services locally a local government initiative 4 So…….. Greater local emphasis Being informed to make the right decisions Quality of life not the quality of your service Not a trimming exercise - savings v cuts Increase productivity (more with less) Need to innovate Robust business case People & Places

supported by sharing nationally to improve services locally a local government initiative 5 Some challenges: Approximately 70-80% of local expenditure is spent on providing social protection for the most vulnerable and excluded One county council says that 53% of its entire spend is directed at only 2% of its population Can LAs continue to afford this? Can we deliver savings AND stop the social gap widening? People & Places

supported by sharing nationally to improve services locally a local government initiative 6 Some issues: Proactive v responsive/reactive - cause & effect are separate in time and place Long period of down-sizing - could leave poor and powerless behind Paradigm shift (not incremental improvement): People – knowing your customers (dicing, slicing & interactions) Places – knowing your communities (dicing, slicing & overlays) Reach hard-to reach and engage hard to engage (give quietest voice) People & Places

supported by sharing nationally to improve services locally a local government initiative 7 The toolset Tools for area based insight & delivery: LG Business Model Maps Customer insight Channels tool s4i / product catalogue

supported by sharing nationally to improve services locally a local government initiative 8 Local Government Business model

supported by sharing nationally to improve services locally a local government initiative 9 Places: What information would you like? What information can you have and all in one place? People & Places

supported by sharing nationally to improve services locally a local government initiative 10 Map 1 – Heat map Heat map of digital and social inclusion with commentary

supported by sharing nationally to improve services locally a local government initiative 11 Map 2 – NGA status NGA (broadband) coverage

supported by sharing nationally to improve services locally a local government initiative 12 Map 3 - Origins Cultural and ethnic origin

supported by sharing nationally to improve services locally a local government initiative 13 Map 4 - OAC Socio- economic (composite) profile

supported by sharing nationally to improve services locally a local government initiative 14 Map 5 - Acorn Socio- economic (composite) profile

supported by sharing nationally to improve services locally a local government initiative 15 Map 6 - Mosaic Socio- economic (composite) profile

supported by sharing nationally to improve services locally a local government initiative 16 Places: Who will you compare yourself with? People & Places

supported by sharing nationally to improve services locally a local government initiative 17 Map 7 - Neighbours Demographic near neighbours