Recruitment Strategies Ana Zambie HEP Madison Area Technical College Technical Assistance Conference Miami FL September 23-24, 2010

GED Needs  Desire to succeed  Motivation to work hard  Ability to try  Determined Academic Level

Quantity vs Quality  Ask the right questions  Goals in the future  Availability  Level of interest  Academic Assessments TABE SABE GED Pre-tests  Other

Where are the good ones?  Who are your students in other ABE or ESL classes?  Establishing a recruitment plan  Research your local agriculture  Hiring the right person

The Dream Team  What’s your territory to recruit in?  Is the recruiter also a teacher or other position in the program?  Will they need extra help in the high season?????  What makes a successful recruiter?  Accountability, motivating, positive, organized, bilingual, social

Record good data  Student files should hold all the information you need to help support the student, prepare them to graduate and eventually place them.  Applications, Education Plans, work history, assessment scores, family responsibilities etc.  What is in your student database?

How do you know who will be successful?  Rosa is a single mom who contacted the office about getting her GED in Spanish. She was unemployed when she applied but has a history of temporary farm work and scored 12.9 in Lectura, a4.9 in Math and a 2 on her essay. She showed up on time to every recruitment appointment and provided all the necessary documents to be admitted into the program. She said she has childcare with a friend and ride to class with her boyfriend. She is very motivated and participates well in class.  Javier is a young man working 2 jobs with no set schedule from week to week. He scored 12.9 in Lectura and 12.9 in Matematicas and his essay was a 4. He came to class a few times in the beginning but because of work only attends class once a week or doesn’t show at all. He takes a long time to return calls and always has an excuse for not going to class or testing.

Strategies  Partnerships  Job Centers  UMOS- United Migrant Opportunity Services  DPI- Migrant Education Program (MEP)  Community Organizations  Referrals, presentations  Visits  Camps  Employer orientations  Farms and job sites  Markets

Strategies (cont.)  Recruiting inside your institution  Contacting all ESL Instructors  Workshops for Latino community  HEP question on registration form districtwide

Strategies (cont.)  Recruiting from graduates and students!  Marketing  Radio  Interviews  Ads in newspapers and conferences  Presentations in Fiestas, etc.

Referrals  To CAMP programs  To other HEP programs  WIA-167 program

Conclusion  Collaboration  Future strategies