-American make-up brand -Four big categories: o Face make-up o Lip make-up o Eye make-up o Nail polish

Face Make-up -Blush -Bronzer -Consealer -Foundation -Powder Benefits: Anti-aging Hydratation Long-lasting Full coverage

Lip make-up -Lipstick in many colors -Gloss -Lip liner Benefits Hydration A intense color Long lasting Shine

Eye make-up -Mascara -Eye contour -Eyeshadow Benefits: Curl Delineation Fashion colors Intense colors Length Volume Waterproof

Nailpolish -Many nail polish colors Benefits: The longlasting of the polish

Target audience -Women and teens -Large market

Brand image -Very famous -Certain image -Takes trends from the catwalk -Try new looks -Creativity and individuality -Easy and affordable -Scientific formulas -Collaboration with L’Oréal

Positioning -Tom Lyle Williams Chicago -L’oréal in Every cosmetic shop over the world

Packaging -Small packages -Handy and small

Slogan ‘Maybe she’s born with it. Maybe it’s Maybelline’

Thanks for your attention!