DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE presented by Nina Mistilis University of NSW Larry Dwyer (University of NSW) Deborah Edwards (UTS Sydney) & Carolina Roman (Monash University)

DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE - ISSUES What changes are taking place globally that will influence the types of experiences that tourists seek in the future? What are the implications for tourism management? What are the implications for tourism management?

MAIN RESEARCH AIMS: Identify global mega trends driving change & their implications for tourism destinations, organisations & enterprises Identify global mega trends driving change & their implications for tourism destinations, organisations & enterprises Propose transformational change through innovation & new product or service development for the tourism destination and operators Propose transformational change through innovation & new product or service development for the tourism destination and operatorsRATIONALE: to avoid their strategic drift & maintain competitive advantageto avoid their strategic drift & maintain competitive advantage

GLOBAL MEGA TRENDS Economic- globalisation continued growth (esp China, India); greater spending power & travel Economic- globalisation continued growth (esp China, India); greater spending power & travel Social – urbanisation (megalopolises); age complexity; growing developing countries population, cultural demands Social – urbanisation (megalopolises); age complexity; growing developing countries population, cultural demands Political – continuing challenges in security, terror, health; International power evolving; localisation Political – continuing challenges in security, terror, health; International power evolving; localisation Environmental – intensifying population growth, development, urbanization, global warming affecting climate, natural resource & land-use, biodiversity Environmental – intensifying population growth, development, urbanization, global warming affecting climate, natural resource & land-use, biodiversity Technological – new ICTs (information & communication technology) continuing as agents of consumers, ('The mobile Internet‘), enhancing networking Technological – new ICTs (information & communication technology) continuing as agents of consumers, ('The mobile Internet‘), enhancing networking

RELEVANCE FOR FUTURE DESTINATION & ENTERPRISE MANAGEMENT drivers – none dominate, not necessarily mutually reinforcing, set context of global tourism development drivers – none dominate, not necessarily mutually reinforcing, set context of global tourism development varying impacts in tourism destinations, regions, countries, industry sectors, segments or even firms varying impacts in tourism destinations, regions, countries, industry sectors, segments or even firms destinations and enterprises influence new product development, in turn themselves influenced by megatrends destinations and enterprises influence new product development, in turn themselves influenced by megatrends tourists influence new product development, in turn being influenced by megatrends tourists influence new product development, in turn being influenced by megatrends

INFLUENCE OF MEGATRENDS ON TOURISM

CONCLUSIONS - IMPLICATIONS FOR TOURISM DESTINATIONS & ENTERPRISES success by stretching core competencies thru innovation for: success by stretching core competencies thru innovation for: - creative and successful new products, - cost reduction and higher quality service & - maximising competitive advantage resources & capabilities of the destination & firm dictate degree of innovation resources & capabilities of the destination & firm dictate degree of innovation tourism policy, planning, product development, marketing strategies must meet mega trends shaping behaviour of future tourists tourism policy, planning, product development, marketing strategies must meet mega trends shaping behaviour of future tourists

DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE Larry Dwyer & Nina Mistilis, Deborah Edwards Carolina Roman QUESTIONS???