Phoenix Chinese in China Source: CTR-CNRS 2015 (Nov 2014 to Apr 2015) 36 cities in China

CNRS China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in Nov 2014 to Apr 2015

CNRS- 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Haikou Harbin Hangzhou Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

TV is the highest reach media in China Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Daily reach rate%

Time Spent across the day on TV vs. Online Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Yesterday Usage %

Phoenix Chinese is the most popular overseas regional channel Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Channels watched in Past 4 weeks % watched Past 4 weeks

Phoenix Chinese is the most popular overseas’ regional channel amongst High Household Income group with RMB20,000+ % watched Past 4 weeks Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ with monthly household income RMB20,000+ in 36 China cities (13,396,936/ 3,477); Channels watched in Past 4 weeks

Phoenix Chinese is the most popular overseas regional channel amongst High Personal Income group with RMB15,000+ % watched Past 4 weeks Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ with monthly personal income RMB15,000+ in 36 China cities (4,107,315/ 1,113); Channels watched in Past 4 weeks

Phoenix Chinese viewer profile - Gender All 15+ in 36 citiesPhoenix Chinese viewers Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Male 52% Female 48% Female 39% Male 61%

Profile % Phoenix Chinese viewer profile - Age Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are well-educated >77% Phoenix Chinese viewers receive professional or above education Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are more affluent >63% Phoenix Chinese viewers with monthly household income RMB10,000 or above Profile % Monthly household income Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Remarks - “Refuse to answer” respondents are excluded.

Phoenix Chinese viewers hold higher positions 59% Phoenix Chinese viewers with managerial grade or above occupation Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Remarks - “Refuse to answer” respondents are excluded.

Phoenix Chinese viewers are more likely to have both business and leisure air travels Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Purposes of Air Travel

Phoenix Chinese viewers are likely to travel with tour groups and packages Profile % Most Often Travel Methods Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are more likely to have Leisure Air Travels Leisure Air Trips in past 12 months Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are more likely to have Leisure Travels Frequency of Leisure Travels Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Profile %

Phoenix Chinese viewers are planning to have Leisure Travels Plans to carry out in next year Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers enjoy their leisure time Agree / Strongly agree % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are more likely to have hi-tech consumer durables Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers are more financially aware *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Overseas Investments, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others. Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733) Profile %

Phoenix Chinese viewers are more financially aware Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities + Past 4 weeks Phoenix Chinese viewers with intend to make an investment in next year ** (5,285,144/1,497) Profile % ** including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others. Intend to make investment within 1 year

Phoenix Chinese viewers are planning to have home improvements Plans to carry out in next year Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers purchase watches for personal consumptions Purpose of purchasing watches Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Price of Watches Intend To Buy Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities + Potential Watch Buyers - RMB1,999 or below (6,906,001/1,938); RMB2,000-4,999(7,179,490/1,972); RMB5,000-9,999(5,652,066/1,578); RMB10,000-19,999 (3,939,506/1,116); RMB20,000-29,999 (2,055,748/592); RMB30,000 or above （ 2,801,048/757 ） Phoenix Chinese viewers are potential watch buyers 19% of potential watch buyers, who are planning to buy watches with pricing RMB30,000 or above, are Phoenix Chinese viewers.

Phoenix Chinese viewers love using credit card Profile % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)

Phoenix Chinese viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Chinese viewers (12,712,343/3,733)