Stakeholder Communication in Statistics Finland 21 September 2015 Mervi Ukkonen

Statistics Finland’s position and stakeholders 21 September 2015Mervi Ukkonen Other statistical institutes Ministry of Finance International statistical service International statistical service Statistics Finland Advisory Board of Statistics Finland Data suppliers and register authorities Producers of external services Producers of external services Research institutes and universities Customers Expert groups Development Harmonisation Exchange of data and experiences EU level legal drafting and implementation Service purchases Performance management Co-operation Statistical quality Trainees Data collection Negotiations Feedback data Development Co-ordination Co-operation Products and services Communication Information service Advisory Board of Official Statistics of Finland

Statistical data on the web: stat.fistat.fi Open dataProducts and servicesNews  StatFin databases  Eurostat main tables  PAAVO - Open data by postal code area  Statistics on road traffic  Geographic information  Statistical databases  Publications  Education services  eCourse in Statistics  Thematic pages  Regional and geographic information  Register and archive services  Library of Statistics  News, newsletter  Release calendar  T&T blog (only in Finnish)  The Doctor of Statistics (Tilastotohtori) on Facebook  Twitter  LinkedIn  SlideShare 21 September 2015 Metadata  Descriptions of statistics  Classifications  Concepts and definitions  Register descriptions Assignments  Data collection  Statistical service  Statistical reports  SurveyLaboratory Research services  Research use of data  Microsimulation model Mervi Ukkonen

Stakeholder events － Statistics Finland day for the main stakeholder groups － Seminars for experts － Press conferences, media visits, reporter organisation visits － Visits by MPs and their assistants when the new Parliament is elected － Customer meetings － Trainings in statistics 21 September 2015Mervi Ukkonen

Training cooperation － E-learning courses in the field of statistics: information about statistics and their use － The course selection will be complemented with a course on the history of statistics during the autumn － Visits from educational institutions at Statistics Finland － Cooperation, for example, with teachers of mathematics 21 September 2015Mervi Ukkonen

Stakeholder surveys and monitoring of operating environment － Continuous feedback through website － Feedback surveys on assignments － User surveys every three years － Corporate image surveys every three years － Monitoring and inquiries concerning the use of web services － Media monitoring － Monitoring of the operating environment 21 September 2015Mervi Ukkonen

Corporate image survey － Carried out by Taloustutkimus Oy as part of the so-called Omnibus survey － Interviews in nearly 100 locations around Finland in October- November 2013 － Focus group: Finns aged from 15 to 79 years － A total of 1008 respondents –23% of the respondents had used information provided by SF regularly or occasionally, 64% had not used –61% of the respondents said to know SF well or some, others had heard the name of SF 21 September 2015Mervi Ukkonen

Do you know Statistics Finland? 21 September 2015Mervi Ukkonen Source: Statistics Finland Corporate Image Surveys/ TNS Gallup and Taloustutkimus Oy 2013: 78% % of answers positive

How well known are certain Finnish organisations? 21 September 2015Mervi Ukkonen % of respondents know Source: Statistics Finland Corporate Image Surveys/ TNS Gallup and Taloustutkimus Oy Statistics Finland THL (=> 2008 Stakes) State treasury Tieto Hansel Population register centre TNS Gallup Edita

Reliability of information produced by Statistics Finland 21 September 2015Mervi Ukkonen Source: Statistics Finland Corporate Image Surveys/ TNS Gallup and Taloustutkimus Oy 82% Very reliable 25% Rather reliable 57% Rather unreliable 3% Very unreliable 1%

Do you know Statistics Finland? 21 September 2015Mervi Ukkonen Source: Statistics Finland Corporate Image Surveys/ TNS Gallup and Taloustutkimus Oy 2011: 84% % of answers positive

User Survey –Carried out every three years –Focus group: all information users –Aim to monitor the conceptions and opinions of information users on The quality of statistics and services produced by Statistics Finland The fullfilment of the service principles of SF The usefullness and necessity of SF –Outsourced –Carried out as an informed questionnaire –Around 450 to 500 answers, respondence rate 25 to September 2015Mervi Ukkonen

Planning of stakeholder cooperation － Communication and marketing calendar in the activity planning system － Departments make their suggestions directly into the system using a form － The calendar makes it easy to plan the whole － Arranging of events has been centralised to the Communication and Information Services Department (practical arrangements, invitations, registrations, catering) － Direct contact with stakeholders is part of the work of experts 21 September 2015Mervi Ukkonen