Research frame work on research topic “Application of a Fuzzy TOPSIS Method to the Evaluation and Selection of E-commerce Strategies” Advisor: Prof. Chu, Ta-Chung 指導教授 : 朱大中教授 Student: Pham Hoang Chien 研究生 : 范煌戰 Student ID: M977z203 Student: Chen, Chih-Kai 研究生 : 陳智凱 Student ID: M98U0110 1

1. Background and motivation  The e-commerce strategy is an important factor in the success of the company. Understanding e-commerce strategy and use it flexibly, the managers will lead to successful company because the managers know customers need  In other research investigated the concepts and contents of e- commerce, there is still no consensus on the decisions related to how an e-commerce strategy is selected and formulated.  The motivation of this research is build a model, soft computing model, which is a way to choose e-commerce INTRODUCTION 2

2. Research objective  To establish a Fuzzy Multiple Criteria Decision Making model for evaluating the E-commerce strategies.  In our research, It help me get more knowledge about e-commerce.  To conduct a numerical example to show the computational procedure and the feasibility of the proposed model. Research objective 3

3. Research framework I - IntroductionII - Literature reviewIII - Fuzzy sets theoryIV - Model establishmentV - Numerical exampleVI - Conclusions Research framework 4