Dinosaurland Travel Board 2009 Marketing Program

 Dinosaurland Travel Board is organized to market and promote tourism on behalf of Daggett, Duchesne and Uintah Counties. Mission Statement

 Target our potential visitors within our drive market, particularly along the Wasatch Front.  Our advertising emphasis is on our outstanding qualities  Uncrowded destination  Array of outdoor adventure and fun  Outstanding scenic beauty  Drive interest and awareness of the camping and recreational vehicle opportunities within Northeastern Utah. Our Marketing Strategy

2009 Budget Breakdown 84% of our funds are spent directly on advertising

 Northeastern Utah Regional Magazine  Northeastern Utah Winter Recreation Guide  Nine Mile Canyon  Flaming Gorge Country  One Day Tours  Dinosaur Hunting License  Tear Sheet Maps Our Publications

Regional Magazine Summary Total amount collected for ads:$38,005 Graphic Design Cost:$ 3,525 Ad Solicitation:$ 4,978 Printing (100,000):$47,726 Total:$56,229  30,699 magazines sent out nationwide from internet and print advertising requests  15,000 sent to Welcome Centers in Utah, Colorado, Wyoming  2,040 distributed at Travel Shows in Utah and Colorado

30,699 Brochures were sent out in % of requests came from internet banner advertising on Utah.com, Dinoland.com or Go-Utah.com 15% of requests are leads from print advertising like National Geographic, Woodall’s **In 2009 we are currently averaging 500 Regional Magazines a week** 2008 Regional Magazine Distribution

Drive Market Campaign  Outdoor Advertising$22, (Trax, SLC Bus)  Billboard (Outside Green River, WY)$25,  Park City Magazine$ 3,  Salt Lake Magazine$ 4,  Regional Vacation Guides$ 4,  Trade Shows$13, (International Sportsmen, & RV, Boat, Travel Shows) Total Cost for Drive Market$73,268.00

12 – Salt Lake Trax Exterior 21 – Salt Lake Metro – Kings 12 – Salt Lake Metro- Queens Total Cost for Spring and Fall Campaign: $22, Salt Lake City Outdoor Campaign

Distributed 2,040 Regional Magazines Shows attended: *Denver Sportsmen *Colorado RV *Salt Lake RV *Salt Lake Sportsmen Total Cost: $13, Travel Shows

 RV Publications$11, (RV Journal, RV Life & Woodall’s)  AAA Tour Book (Utah & Colorado)$ 6,  UTR Travel Show $ 2,  National Geographic Co-op Ad$ 4,  Yellowstone Journal Co-op Ad$ 7,  Outdoor Utah$ 4,  Utah Accommodations Guide Co-op Ad$ 6,  Salt Lake Visitors Guide$ 3,  Design/Development$  Internet Advertising$13, (Banner Ads, Web Hosting, Web Site) Total Cost for Destination Advertising:$60, Destination Advertising Campaign

EXAMPLES OF ADS USED IN 2009

Office # Toll Free # Address: 134 West Main, Suite 101, Vernal, UT Contact Information