Marketing Plan of Shampoo Presented By, Group No- 03 Animesh (01) Vishal (16) Bhushan (25) Sagar (26) Presented By, Group No- 03 Animesh (01) Vishal (16) Bhushan (25) Sagar (26)

Unnique CEO/MD- GM- Sales & Marketing Manager- Finance Controller-

Brands Unnique For SEC A For SEC B&C

FMCG Growth

SegmentationGeographicUrbanMetroRural Central India North India South India DemographicGender Male Female Age Income High Middle Low PsychographicLife stylePersonalityBehavioralBenefit

Targeting

Alimento

Metros TotalRuralUrban Bangalore9,621, Kolkatta4,486, Chenni8,917, Mumbai 13,830, Delhi Total50,707,36723,481,38527,225,982

Alimento o Demographic:  Family size : All  Family life-stage : Single as well as Married  Income based : High income o Psychographic:  Life-style characteristic : Open  SEC : 1 o Behavioural:  Benefits sought : Fights 6 signs of damage (Hair fall, Dryness, Roughness, Dullness, Split Ends & Conditioning) o Product attributes: Ceramide Cement With Conditioner o Positioning : 6 Problem 1 Solution. o Segment size :  Segment includes nearly 6% of urban metros population.

Promotion TV Magazine 5 star hotels News Paper Gymnasium Internet

Alimento QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 10 ml , , ml , ,142, ml , ,250,000.0 Total 1,572,571 3,571,428.57

Hair & Shine

State & U.T. TotalRuralUrban Uttar Pradesh166,197,921131,658,33934,539,582 Bihar82,998,50974,316,7098,681,800 West Bengal80,176,19757,748,94622,427,251 Andhra Pradesh76,210,00755,401,06720,808,940 Madhya Pradesh60,348,02344,380,87815,967,145 Maharashtra96,878,62755,777,64741,100,980 Delhi13,850,507944,72712,905,780 Karnataka52,850,56234,889,03317,961,529 Tamil Nadu62,405,67934,921,68127,483,998 Total691,916,032490,039,027201,877,005

Hair & Shine o Demographic:  Family size : All  Family life-stage : Single as well as Married  Income based : Middle class o Psychographic:  Life-style characteristic : Open/ Conservative  SEC : 2&3 o Behavioral:  Benefits sought : Fights 3 signs of Hair fall (Nourishes the hair root, Restructures hair fiber, Hair grows & Anti dandruff) o Product attributes: Arginine Essence o Positioning : 4 Problem 1 Solution. Refilling bottle. Click Technology (33 washes guaranteed) o Segment size :  Segment includes nearly 8% population of selected areas.

Promotion News paper TV Park Gym Hoardings Internet Celebrity

Hair & Shine QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 4 ml ,755, ,765, ml(B) , ,142, ml(B) , ,470, ml (S)60.0 1,950, ,000, Total 50,906,783 17,378,751.50

Silk 40% Extra Silky & Smooth

Silk State & U.T. TotalRuralUrban Uttar Pradesh166,197,921131,658,33934,539,582 Bihar82,998,50974,316,7098,681,800 West Bengal80,176,19757,748,94622,427,251 Andhra Pradesh76,210,00755,401,06720,808,940 Madhya Pradesh60,348,02344,380,87815,967,145 Maharashtra96,878,62755,777,64741,100,980 Delhi13,850,507944,72712,905,780 Karnataka52,850,56234,889,03317,961,529 Tamil Nadu62,405,67934,921,68127,483,998 Total691,916,032490,039,027201,877,005

Silk o Demographic:  Family size : 1 or more than 1  Family life-stage : Single as well as Married  Income based : Lower class o Psychographic:  Life-style characteristic : Open/ Conservative  SEC : 2&3 o Behavioral:  Benefits sought : Silky and Smooth hair o Product attributes: Basic Shampoo ingredient o Positioning : Silky hair Refilling bottle. Click Technology (33 washes guaranteed) 40% extra on sachet. o Segment size :  Segment includes nearly 29% of households.

Promotion News paper TV Radio Poster Celebrity Mobile van

Silk QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 5+2 ml ,000, ,000, ml (B) , , ml (S) ,900, ,500, Total 199,609, ,045,454.55

SEGMENTATION Product Market AlimentoHair & CareSilk Hair Fall Dryness Roughness Dullness Split Ends Conditioning Nourishment Restructure of Hair Stronger hair Anti dandruff Silky & Smooth