Unit 1 Area of Study From Nelson Media by Jo Flack

When old people talk about media we are often referring to media as it existed before digital technology. We knew it as analogue technology. We also knew that to create films, portraits, ads, etc. took a very, very long time. So we are...slow and the media how you know it, is NEW MEDIA to us. And since we teach this stuff we get to decide what it is called. Therefore when I talk about New Media just think, current media and future media.

ANALOGUE technologies are those that display, record or transmit voice, video and data using signals (such as electricity or soundwaves) that are continuously variable. Analogue technologies are subject to interference and degradation when copied. VHS video where images are recorded on magnetic tape – is an analogue technology, which is why it loses quality each time it is copied. All media technologies created before the 1980’s were analogue. ADD TO VISUAL DIARY

Digital: An electronic system that stores information in binary form. Lots of zero’s and one’s. Binary code Digital media are those that use computer technology to create store, transmit or display messages. Digital media can be reproduced exactly every time because they are reproductions themselves; that is they are digital representations of heir subjects rather than the actual thing. A voice at the end of a digital phone system may sound like your friend, but it is actually a digital representation of your friend’s voice. ADD TO VISUAL DIARY

 The representation of one media medium in another medium is termed remediation. In new media, remediation refers to digital media’s representation of earlier media forms and texts. Jay David Bolter and Richard Gruisin argue that media development borrows from and refashions current and earlier media, and is driven by two trends: ADD TO VISUAL DIARY

IMMEDIACY is the desire of audiences to be immediately and in touch with reality in an apparently unmediated and transparent way. Think reality TV, social media websites and instant messaging. TV used to be called a ‘window on the world’. New media tries to achieve the same goal but with less intervention between messages and audiences. ADD TO VISUAL DIARY

HYPERMEDIACY is the tendency of new media to draw attention to itself by multiplying the signs of mediation through (for example) text, sound and graphics on a webpage. Hypermediacy also occurs when older media take on new media codes and conventions, as happens when, (for example) TV graphics adopt the layout of webpages. A very popular example of hypermediacy is the use of screen snow and an accompanying hiss, as a code that suggests an old or amateur product. Snow is analogue phenomenon; it never occurs in digital TV and has come to sign of something very different today. ADD TO VISUAL DIARY

On the surface, immediacy and hypermediacy appear to contradict each other – one is about audiences seeking greater reality in the media, while the other emphasises the very mediated nature of communication – but in fact they are more like two sides of the one coin. In order to recognise immediacy, audiences need to be very aware when messages are subject to mediation. In our culture, the media cannot operate in isolation – the relationships between media forms and texts help audiences to read and understand the representations they contain. Immediacy and hypermediacy are part of their relationship ADD TO VISUAL DIARY

 VoIP  Bandwidth  Codec  App  Digital watermark  Aggregator  Narrowcasting  Crowdsourcing  User-generated  Hacked  Open-sourced  WAP distributed cognition  Metadata  Long tail  Digital literacy  Trending  geolocation

Digital divide: the contrast between information-rich and information-poor audiences, where not everyone has the same access to technology and information. The internet has also seen issues of personal privacy and safety come to the fore. New media is credited with the rise of cyberbullying. Theories of where new media has taken and is taking us as a society are oppositional. 1. An empowering democratic ‘cyberutopia’, where all of the world’s problems are solved with communication. 2. A dystopian Big Brother- like vision of the future as a ‘cyberghetto’, where everything we do is controlled or monitored by multinational organisations No need to write the following theory - Or the theory I share with the geek universe that AI (Artificial Intelligence) will rise up and use technology against us and wipe us out, think Terminator, Matrix, Battlestar Galactic, etc. ADD TO VISUAL DIARY

 Let’s compare the editing processes before and after the advent of digital technology.  Connect two VHS recorders and use these to edit a short segment. This is called crash editing.  Use a digital video camera and editing software to create a short video demonstrating the old school progress

 Convergence refers to both media forms and texts. It describes the process where technologies converge to change the way media is created, delivered and consumed. Also termed HYBRIDISATION TRANSMEDIA STORYTELLING The beginnings of text convergence are evident in the relationship between TV texts and the internet. Masterchef, The Voice, Today Tonight.

 Choose one of the following new media tasks and prepare a 5 minute presentation.  The format may be in the form of a powerpoint, video, song, etc.  You must use a media technology to present

 All free-to-air TV broadcasters in Australia will complete the switch from analogue transmission to digital-only transmission by the end of But what is digital TV? What will audiences be able to see or do that is not possible with analogue TV?  Research and write a report on the introduction of digital TV into Australia. The following websites are good starting points:  Australian Communications and Media Authority  Free TV  Australian Subscription TV and Radio Association  Foxtel

 Multitasking is the solution audiences use to manage the ever-increasing number of media options.

 2 PARTS,  RESEARCH TASK – SAC 45 MIN  In class task to be completed via 11media mcc wiki  NEW MEDIA PRESENTATION – 3-5 MIN EACH  In class presentation about a new media or emerging media