WORLD CUP TICKET EXCHANGE World Cup Ticket Exchange MSIT 537 Mike O’Donnell

WORLD CUP TICKET EXCHANGE What is the World Cup?  Federal International Football Association (FIFA)  Largest Sporting Event in the World  75% of world population will watch at least part of one game.  Germany 2006  32 Teams, 6 Week Final Tournament  Similar to Olympic Games

WORLD CUP TICKET EXCHANGE Ticket Sales  May First Lottery Period  All tickets must be sold via internet  Difficult for most countires with limited access and internet experience  Ticket Brokers- (Online Scalpers)  Charging up to 1000% FV  $100 tickets are worth $1000 on average

WORLD CUP TICKET EXCHANGE World Cup Ticket Exchange  Critical Skill Factors  Ease of Use for new internet users  Use Stadium Maps and exact seat locations

WORLD CUP TICKET EXCHANGE Information System Plan  Strategic Business Plan  Short Term Scope  Corner Ticket Broker Market  Differentiate WCTE from other online Brokers  End User Development  Designing “simple to understand” pages  Determining Relevant information needed

WORLD CUP TICKET EXCHANGE World Cup Ticket Exchange  Official FIFA World Cup Site   Online Ticket Broker Site   World Cup Ticket Exchange 