This is Bonus Video 5.1B in the course: Get Paid To Write Copy Module 5 Building a database, marketing and content marketing

Traditional marketing

Content marketing

“This will be useful”.

“This will be entertaining”

Based on the notion that delivering: high-quality relevant valuable information to prospects and customers …drives profitable consumer action Content marketing

The rise of customised content

Here is a process/product I have created You are welcome to use this process It generates copywriting work for you with minimal effort Here’s the promotional flyer sample and a script: How to make money from content creation:

The process: Step 1: Creative Briefing “We take a brief over the phone to get to know you and your business a little better. This will help us get clear about what you want your content to achieve.” Content creation process:

Step 2: Pre-webinar research “We research your company, your industry and your competitors to get a clear understanding of what environment you are working in and what you need to do to stand out in that space. A detailed listing of questions (and some suggested answers) is created. This will form the basis of the webinar interview.” Content creation process:

Step 3: Webinar recording “We record the webinar. Bernadette Schwerdt, The Copywriting Coach, will be the interviewer. She will bring her presenting skills to the table and help shine the light on you and guide you in answering the questions to help position you as the authority on your topic.” Content creation process:

Step 4: We start writing! “You relax, get back to doing what you do best – running your business – and we roll up our sleeves and get writing.” Content creation process:

Step 5: We send you the copy. “We send you the copy and provide you with 2 sets of revisions to make sure we get it just right. You review. We edit. You approve. Done!” Content creation process:

Gives the client a quality piece of content for their home page Helps prospects ‘get to know you’ – builds trust/rapport Shifts the sales process from ‘telling’ to ‘showing’ What’s in it for the client?

Blogs: Provides keyword-rich, engaging content for website Drives traffic to your site What’s in it for the client?

Blogs Increases Google ranking Demonstrates your expertise What’s in it for the client?

Newsletters: No delays - newsletters are ready to be sent Can easily be converted into ‘tips sheets’ or ‘cheat sheets’ What’s in it for the client?

eBook Creation Demonstrate thought leadership on your topic Use as a lead generator for newsletter sign-ups Sell it What’s in it for the client?

Website FAQ Answers all your prospects’ questions, quickly and easily Increases Google Ranking - provides keyword rich content What’s in it for the client?

Blog Headlines Gives you extra content/blog titles for future use Provides new ideas and inspiration for ‘cheat sheets’ Can re-purpose and use as copy on your website What’s in it for the client?

Social Media Calendar Pre-written tweets/posts help promote the blogs/articles Quick and easy to use – simply ‘cut and paste’ and then insert Maximises the distribution of your content What’s in it for the client?:

programmes: MailChimp – InfusionSoft – Campaign Monitor –

programmes: Aweber – GetResponse – iContact –

Website themes: Elegant Themes – Woo Themes – Studio Press – Theme Forrest –

Domain names: GoDaddy – NameCheap –

Hosting: HostGator – BlueHost –

Other resources for you: WordPress - Facebook - YouTube – Twitter –

This is the end of Bonus Video 5.1B in the course: Get Paid To Write Copy Module 5 Building a database, marketing and content marketing