CHAPTER ONE MANAGEMENT: AN OVERVIEW
BUSINESS DEFINED AS n Commercial Organization n Utilizes Productive Resources n To produce a desired good/service n Marketed to selected target publics n Thereby generating profits/R-O-I n Providing employment and income n To employer and employee
PRIMARY FUNCTIONS OF BUSINESS n PRODUCTION FUNCTION n MARKETING FUNCTION n FINANCE FUNCTION n SOCIETAL FUNCTION
PRODUCTION FUNCTION n Raw Materials n Labor n Capital n Enlightened Leadership
PRODUCTION FUNCTION n Raw Materials n Labor n Capital n Enlightened Leadership
MARKETING FUNCTION n Consumer target markets n Business/Industrial target markets n Federal/State/Local target markets n International target markets
FINANCE FUNCTION n Profits n Return on Investments (R-O-I) n Short/Long term
SOCIETAL FUNCTION n Employment and Income n Employer and Employee n Taxes n Societal Infrastructure
PRIMARY FUNCTIONS OF MANAGEMENT n PLANNING FUNCTION n ORGANIZING FUNCTION n STAFFING FUNCTION n LEADING/MOTIVATIONAL /DIRECTING FUNCTION n CONTROL FUNCTION n INNOVATION/INTRAPRENEURIAL FUNCTION
MANAGEMENT ROLES n INTERPERSONAL n INFORMATIONAL n DECISIONAL
INTERPERSONAL ROLES n Figurehead n Leader n Liaison
INFORMATIONAL ROLES n Monitor n Disseminator n Spokesperson
DECISIONAL ROLES n Entrepreneur n Disturbance Handler n Resource Allocator n Negotiator
MANAGEMENT SKILLS n TECHNICAL n HUMAN RELATIONS n CONCEPTUAL n EFFICIENCY VERSUS EFFECTIVENESS n Doing things right? n Doing the right thing?