Task 6

2 During the Cold War, many businesses found ways to make money off the fear of nuclear war. In the early 1960’s, advertisements for fallout shelters, supplies, and ‘Do- It-Yourself’ booklets were printed in magazines and newspapers.

This advertisement printed by the Douglas Fir Plywood Association, was printed circa 1960 in newspapers throughout the Pacific Northwest. 3

After reading the advertisement A. Complete a S.O.A.P.S.Tone Analysis Subject: Occasion: Audience: Purpose: Speaker: Tone: 4

After reading the advertisement B. Answer the following questions: 1) Aside from a fallout shelter, what kinds of supplies does this advertisement suggest you store in you shelter? Why are these Items suggested? (Cite information in your answer.) [5 points] 2) How does the advertisement try to convince buyers to purchase the supplies for a Fallout Shelter? (Cite information in your answer.) [5 points] 3) Considering what you have learned so far about New Mexico during the Cold War, why would many New Mexicans want to build a private fallout shelters? Explain your answer. [3 points] 5