Regional Tourism Marketing Partners Grey and Bruce

Bruce County – Kara Van Myall (Kim Clarke) Grey County – Bryan Plumstead City of Owen Sound – Paulette Peirol Lake Huron Shoreline Tourism Partners – Paul Crysler Bruce County Museum – Shannon Paiva Bruce Peninsula Tourism – Kathy Anderson Keith Early – Ontario Parks Grey Bruce Private Campground Assoc – Robert Trask Georgian Triangle Tourist Association – Linda Simpson Municipality of Meaford – Laurie Mitchell Blue Mountain Village Assoc – Don Braden RTMP – 2012 Steering Committee Regional Tourism Marketing Partners

What Did We do in 2012 Quarterly Meetings Rotating Chair (Bruce County – Owen Sound – Grey County) Budget - $75,500 Today: New Initiatives Product Development – Marketing – Distribution Summary of RTMP Activity for Handout Regional Tourism Marketing Partners

New Product Development 2012 RTMP Publications Graphics Standards Style Guide Standards for use, placement of RTMP stamps -Recommended standards for brochure size Regional Tourism Marketing Partners

New Product Development 2012 Cycling Attended TO Cycle Show Updated & re-printed Bruce County & Grey County Cycling Routes brochures Updated Bruce County MTB brochure Welcome Cyclists Workshops – Owen Sound Oct 30, Blue Mountains Oct 31 Regional Tourism Marketing Partners

New Product Development 2012 New Bruce County Beaches Brochure 60,000 printed Partners: Lake Huron Shoreline Tourism Partners North Bruce Peninsula South Bruce Peninsula Regional Tourism Marketing Partners

New Product Development 2012 Re-printing Paddling Brochure 50,000 copies Renewing access point signage – using RTO7 Wayfinding guidelines Regional Tourism Marketing Partners

Georgian Bay Coast Route Signage Signage completed around Georgian Bay including 2 on the Chi-Cheemaun ferry Blue Mountain Wiarton

New Marketing 2012 on-line Fall Campaign Regional Tourism Marketing Partners

New Marketing 2012 on-line Fall Campaign 8 adventures: in a car, on the water, on a buggy, on a bike, on a hike, on the beach, from the air, on the rocks Drove 3,115 visits from Sept 10 – Oct 11, 2012 Some paid adv on google adwords, the weather network, and facebook Top markets: Toronto, London, Mississauga, Kitchener, Ottawa, Brampton, Richmond Hill

 Tourism is people who visit our communities and spend money here.  Same Day Visitors & Overnight Visitors  Pleasure Travel, Business Travel, Personal Travel and those Visiting Friends & Relatives (VFR) Tourism provides significant economic benefits and economic opportunities to the host community. Tourism also supports Quality of Life amenities for our residents. RTMPs Goal: To facilitate and support the effective use of collective partner resources to enhance the Grey Bruce tourism economy through; product and service development marketing and promotion strategies Regional Tourism Marketing Partners

Tourism in Grey Bruce –3 million visitors to Grey Bruce in –$476 million in visitor spending. –462 accommodation establishments provide over 16,000 room equivalent, 34 golf courses, plus attractions, marinas, trails/CAs/Parks Festivals –Estimate 10,000 jobs sustained in Grey Bruce due to direct, indirect and induced economic impacts. Regional Tourism Marketing Partners

Region: [ree-juhn] noun 1. A large, usually continuous segment of a surface or space; area. 2. A large, indefinite portion of the earth's surface. 3. A specified district or territory. Regional Tourism Marketing Partners RTMP’s focus is Grey Bruce Reinforce importance of existing partners partner with other organizations beyond our borders

14 External Stakeholders Internal Stakeholders CTC OTMPC RTMP Bruce County RTMP’s Regional Focus Grey - Bruce Long Haul Mid Haul Short Haul Local/VFR Economic Impact Increases Municipalities BIA’s & Chambers Operators Tourism: A Team Sport LHSTP Georgian Bay Partners RTO7 Markets Partners Tourism: A Team Sport BPT TIAO Grey County BMVAGTTA MTC&S

Regional Tourism Marketing Partners Grey and Bruce Thank You Have a Great Conference !!