Storymakers Round-Table: Creating a Break-Out Story August 14, 2014

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This seminar will be available on the TechSoup website along with past webinar presentations: webinars You will receive a link to this presentation, recording, and links. Twitter hashtag: #techsoup or #storymakers2014 You are being recorded…

Storymakers Round-Table: Creating a Break-Out Story With Michael Hoffman, See3 And Joe Lambert, Center for Digital Storytelling August 14, 2014

Presenters Becky Wiegand Webinar Program Manager TechSoup Assisting with chat and Storymakers questions: Ale Bezdikian, TechSoup Michael Hoffman Founder and CEO See3 Joe Lambert Founder and Executive Director Center for Digital Storytelling

Introduction to TechSoup Participant Polls – What kind of storyteller are you? – How do you collect stories from community? Storymakers Why stories matter Ingredients and strategy for break-out stories Q&A Today’s Agenda:

TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

What’s New at TechSoup? Consulting Services Thinking about updating software, investing in new computers, or deploying a network or server? TechSoup now offers consulting services to help! QuickBooks 2014 Want more time in your day? Automate your bookkeeping by using QuickBooks. Windows 8.1 Support for Windows XP has ended so make sure you’re ready to upgrade.

How do you think of yourself as storyteller? – Total beginner – I use stories all the time in my life and work, but don’t create them as digital stories – I’ve created a few digital stories, or less – I’ve created a lot of digital stories – I’ve never created a digital story – I don’t think of myself as a storyteller – We have a deep culture of storytelling at our org Participant Poll

How have you worked to collect the stories of people you serve? – We don’t – Surveys – Interview clients – Make media about clients served – Have clients share their own stories Participant Poll

Storymakers TSDigs Photo Winner, Fitness for Africa

Education + Community

Submit Your Story! Enter August 26 - September 26, minute YouTube Video Vine/Instagram Short Video 5 photo Flickr Slideshow

$13,000 Cash Prizes

Storymakers Events 8/26-9/26: Submissions OpenSubmissions Open 8/27: Storymakers Super-Short Videos: Vine, Instagram, and More!Storymakers Super-Short Videos: Vine, Instagram, and More! 9/4: Storymakers Global Tweet ChatStorymakers Global Tweet Chat 9/10: Storymakers Get Your Story Noticed!Storymakers Get Your Story Noticed! 9/17: Storymakers: Tell Your Library’s StoryStorymakers: Tell Your Library’s Story Varies: In-Person N2 Local Events WorldWide!In-Person N2 Local Events WorldWide! 10/1: Judging Begins 10/29: Gala Awards Event

What is all this storytelling stuff and why does it matter?

CREATING A BREAK-OUT STORY MICHAEL HOFFMAN CEO, SEE 3 COMMUNICATIONS

ONCE UPON A TIME…

“Storytelling is the brain’s way of making sense of our actions” He calls the storytelling side of the brain “The Interpreter” MICHAEL S. GAZZANIGA Professor of Psychology, UC Santa Barbara, Cognitive Neuroscience

“Public narrative is a leadership practice. To lead is to accept responsibility for enabling others to achieve purpose in the face of uncertainty. Through narrative we can learn to access moral resources we need to make choices we must in response to the challenges of an uncertain world.” - Marshall Ganz

What is all this storytelling stuff and why does it matter?

Joe Lambert, Founder/Executive Director Center for Digital Storytelling

Why Story… Promotes individual awareness and healing Inspires hope and resilience Connects us with community & support Provides us with information

Why Digital Stories? New technologies make it easy to make Easy to share through countless social media venues Provides more intimate connection for audiences to organizations Provides conversation starters for education, organizing and policy campaigns Becomes a qualitative research and assessment tool

How do we use story as the center of strategy? What ingredients inspire a breakout story?

Who is the hero OF YOUR STORY?

Play video here

“Leaders can use public narrative to interpret their values to others, enable one’s community to experience values it shares and inspire others to act on challenges to their values. It is learning how to tell a story of self, a story of us, and a story of now.” - Marshall Ganz

THE STORY OF SELF THE STORY OF US THE STORY OF NOW

INVISIBLE CHILDREN Example:

MICHAEL

How do we use story as the center of strategy? What ingredients inspire a breakout story?

Four C’s Model (4 Paragraphs – 250 Words) Connect – Bring Us to a Decisive Moment Context – Situate the Event Crisis – Show us where the moment led to change Conclusion – Get us out of the story Movie- Reunion – Schuyler Swenson -

Strategies in public health research and practice Personal Reflection & Growth Education & Awareness Movement Building Policy Advocacy Research & Evaluation Digital Storytelling what can digital storytelling do?

GoJoven Digital Story Project

Asian Pacific Island Wellness Center – Banyan Tree Project

Exhale Digital Stories

Planned Parenthood Toronto – PEAK Digital Stories

Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

8/19: Tech Donations for Boys and Girls Clubs of AmericaTech Donations for Boys and Girls Clubs of America 8/21: Leveraging Social Media for Nonprofit EventsLeveraging Social Media for Nonprofit Events 8/27: Storymakers Super-Short Videos: Vine, Instagram, and More!Storymakers Super-Short Videos: Vine, Instagram, and More! 9/4: #GivingTuesday and End-of-Year Fundraising#GivingTuesday and End-of-Year Fundraising 9/10: Storymakers Get Your Story Noticed!Storymakers Get Your Story Noticed! 9/17: Storymakers: Tell Your Library’s StoryStorymakers: Tell Your Library’s Story 9/18: Funding Rural America: Finding Support for Small CommunitiesFunding Rural America: Finding Support for Small Communities Find upcoming and archived events at Upcoming Webinars

See3 Communications Center for Digital Storytelling Storymakers Resources Resources

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