永川职业教育中心：谭泽友

What will you take into consideration when you decide to buy something? The basic two factors: Things completel y new to you Things repeatedl y advertise d Price & Quality

products, services or even marriages Things to be advised Methods of advertising TV / radio / cinema / magazine / newspapers / Billboard 广告牌 near main roads / mails or gifts / balloon / fly sheet 传单

Some ads to appreciate Ads 1 Ads 2 Ads 3

Advertising means a lot to us:  CCTV earns over 10 billion yuan through advertising.  P&G company spends nearly 0.18 billion yuan on advertising in China.  A feast for your eyes, ears and mind.  包揽天下  5000 ears of experience (hearing aid)  Slogans of some famous ads  Like in the 3rd Ad  Political candidates ( 候选人） A highly developed industry. A art form. A kind of knowledge. A means of information spreading.

李宁， 安踏， 特步， 好迪， 南极人，

1.Let us make things better. (Philips) 让我们做的更好。（飞利浦） 2. Just do it. 只管去做。（耐克运动鞋） 3. The taste is great. 味道好极了。（雀巢咖啡） 4. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子）

Find the main idea for each paragraph: Ads are found almost everywhere. People react to advertisements in different ways. The basic principle of advertisements. Ads help companies and customers n a variety of ways. The most important function of advertising. Not all ads are used to promote a product or increase profits. Customers should learn to protect themselves from false ads and make smart choices. Customers should be careful of illegal ads. Pa1 Pa2 Pa3 Pa4 Pa5 Pa6 Pa7 Pa8

Why is advertising very popular? Or what makes advertising so popular? The development of radio, television and other media.

People’s reactions:  Defenders:  Critics: useful and entertaining help us make informed choices annoying accuse…of…to mislead us

1. What is the basic principle behind ads? 2. According to the passage, what are best advertisements? Influence the choices customers make. How? Appeal to the customers’ emotions. By introducing a brand name and by associating products with customers’ needs

TTo realize a double-win. How do ads help customers? Help customers choose among all the available products. How do ads help companies? Advertising increases sales → an increase in production → a decrease in price

What is the most important function of advertising? To introduce new products. Help customers decide whether they want or need the advertised products. Allow customers to compare prices and quality. How can truthful ads help customers?

Why are some well-known persons named as spokesmen or spokeswomen by the government? To make the programs of governments or organizations known to the public.

What are "bait-and-switch" ads? Bait-and-switch" ads means that the customer is shown one product (the bait) and then given another.

How can we be smart customers? We can be smart buyer if we can distinguish between fiction and fact and protect ourselves from false ads.

Advertising is a ___________ industry. It has gone ________ with radio, television and other media. However, people ______ ads in different ways. _______ think ads are useful and entertaining and help consumers make ______ choices. But critics _______ companies of using ads to _______ us. Advertising ________ customers' choices by introducing a brand name and ________ products with customers' needs. Advertisers try to get their message _______ and to ________ their emotions. Ads help companies and customers in a variety of ways. They can help companies increase _________ and reduce the _______. Meanwhile, they help customers choose among all the available products. In fact, truthful ads provide good information, and help customers _______ features, functions and costs. Some governments ________ their spokesman or spokeswoman to make people _______ their social problems and policies. Customers should protect themselves by __________ bad ads, between fiction and facts and making good __________. highly developed hand in hand react to Defenders informed accuse mislead influences prices across appeal to sales/production compare name/appoint aware of distinguishing choices associating

Post-reading  Ex. 2 on P. 41