DIGITAL PLATFORM TO MARKET AND TRANSPORT FARM PRODUCE BY: DIGICHORUS

ABOUT US Digichorus Technologies Pvt. Ltd. is a technology start up aimed at bringing the benefits of technology to the agriculture community of India. VISION “ TO HELP AGRICUTURE COMMUNITY TO GET AN ACCESS TO LARGER MARKET AND ADOPT THE MINDSET AND SKILLS TO SUCCEED IN THE DIGITAL ERA

ABOUT US Our mission is to develop tools and platforms to enable Digital Inclusion of the community dealing with Agri-Produce. Our goal is to build and operate an online marketplace for agriculture community to get broadest access and fairest prices for their produce. provide a platform for the buyers and agent to access the information in real time Find and book the appropriate transport online at cheaper rate

MARKET STUDY Interviewed 55 farmers, 20 Agents and 25 traders Areas covered Kanpur, Dindori (Nashik), Savlaj, Tasgaon (Sangli), Akluj, Alephata, Sangola Crops covered Wheat, Rice, Bajara, Jawar, Maize, Grapes, Pomogranates, Banana,

MARKET STUDY – Pain Points Farmer Agent Trader/Buyer Gets lower rates compared to the market High effort to match the buyers demand Difficult to find right produce No connection with Traders/Buyers directly Limited reach to farmers Consistency in the produce Pays high Commission to agents Limited reach to buyers Outside Market reach is limited (through few agents) No accessibility to markets outside his area Sharing of commission High effort consuming to visit many places No reference rates Agents do not have the right information Payments Agents try to force the fitment Transport Uncertainty in the market rates

MARKET OPPORTUNITY OUR MARKET SEGMENT RELATES TO BUYING AND SELLING OF FARM PRODUCE AMONG FARMERS AND TRADERS. TRANSPORTATION Seller Buyer Dealer Farmers Traders Un-organized wholesale buyers who cater to Mandi across India. Organized buyers who deals with organized retails and involved in the export of the produce Agents who connect the buyers across India with local farmers and traders to close the deal The market is huge as 58% of rural households depend on agriculture as their main source of income and the industry accounts for nearly 16.1% of the nation’s economy.

Use Case - Existing Village (Savlaj) Taluka (Tasgaon) Maize Crop Village (Savlaj) Taluka (Tasgaon) Other State (Kolkata) District(Sangli)

Use Case - MandiApp Village (Savlaj) Taluka (Tasgaon) District(Sangli) Maize Crop Village (Savlaj) Taluka (Tasgaon) District(Sangli)

Use Case - MandiAPP Taluka (Tasgaon) District(Sangli) Other States (Kolkata, Chennai, Mathura)

SOLUTION(Information Flow) WHOLESELLER EXPORTER DEALER Call Agent Digichorus Technologies Pvt Ltd

MANDI APP

MULTI-LINGUAL PLATFORM

Market Survey & Product Development TRACTION Timelines Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Phase 1 : Maharashtra Phase 2: Maharastra, Karnataka, Gujrat 2015 2016 Market Survey & Product Development Pilot Phase 1 Phase 2 Go Live Launched the product in the last week of March for Grapes. On-boarded total of 200 + users (150 farmers, 20 agents and 30 buyers) Closed 15 deals using the platform. people liked the App and the value it brings. Currently working on Pomegranates with similar model

Revenue Paid subscription for farmer Free subscription for farmer (charge buyer per transaction) Listing Packs (for agents and traders) Advertisements

Total Agriculture Market = 367 Billion Dollar = Rs 24.6 Lac Crores Market Potential Total Agriculture Market = 367 Billion Dollar = Rs 24.6 Lac Crores Type Number Average Revenue Total (in RS crore) Farmer 1.35 crore Rs 1,000/year 1350 Agent 13.5 Lac Rs 6,000/year 810 Traders 7.5 lac Rs 12,000/year 900 Total 3060 Revenue from Advertisement is not included There are over 7500 Mandi across India Total Agriculture Transport Market = 28 Billion Dollar = Rs 1.87 Lac Crores Average no of full truck loads per year Avg transport Cost Charges per trip Total (Rs in Crore) 82 Crore Rs 30,000 Rs 300 24,600

Maharashtra, Karnataka Operations – Phase 1 Time Line : Till July 2016 Revenue = 0 (no charge) Expense (May – July) = 22 Lac Total team members = 11 No of States Covered = 2 Products: Grapes, Pomegranates, Banana, Maize, Soybean States Maharashtra, Karnataka Partner Network Deepak Fertilizers Rural Relations Others prominent in these states

Operations – Phase 2 Time Line : Till Nov 2016 Categories: Revenue = Rs 28,60,000 Expense (Aug – Nov) = Rs 51,30,000 Total team members = 19 No of States Covered = 2 Categories: Fruits, Pulses, Cereals, Total No of Products (8) States Maharashtra, Karnataka, Gujrat, Partner Network Deepak Fertilizers Rural Relations Others prominent across India ( Like ITC, John Deere etc.)

Operations – Phase 3 Time Line : Till March 2017 Categories: Revenue = Rs. 67,60,000 Expense (Aug – Nov) = Rs. 77,05,000 Total team members = 30 No of States Covered = 5 Categories: Fruits, Pulses, Cereals, No of Products (12) Partner Network Deepak Fertilizers Rural Relations Others prominent across India ( Like ITC, John Deere, Banks etc.) States Maharashtra, Karnataka, Andhra Pradesh, Gujrat, Delhi

Market Penetration/ Alignment Partner Network Partner can participate with us and we will help them in inbound marketing by making their products available under Input category In different regions we want to get support from different leading companies Dealers/Agent Accreditation Assignment of Agents in each area and connect them with the deals posted by Farmer The performance of agent would be determined by making sure that the deals are verified. The status should be updated as appropriate Bonus would be paid out along with the commission they get Call Center Calling farmers and making the data available online Buyers network Building a buyer network , specially companies which are in the areas of procurement and selling inputs

FOUNDERS & Investor Digichorus Technologies Pvt Ltd Founder Founder Mentor & Investor Investor Santosh Kumar IIT Kanpur B.Tech 1996 M.Tech 1998 Sharad Singh IIT Kanpur B.Tech 1996 Sandeep Saxena (Advisor) Founder 7Avenues IIT Kanpur B.Tech 1996 Ambuj Sinha IIT Kanpur B.Tech 1996 Digichorus Technologies Pvt Ltd

CONTACT Santosh Kumar santosh@digichorus.com Tel: (020) 40147816 www.digichorus.com