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Sun-ray is incapable until it is focused to burn. In the same way, only a focused dream illuminates the despair into dayspring and guides your steps. 2

Researching for Increase  The first step in prospect research is to gather all useful known information about the prospect donor.  It starts with basic biographical information — name, address and other contact information  It continues to social and political information — clubs, churches, political, even personal interests, when it can be obtained from a volunteer.  Then there is financial information  Finally, is there other philanthropy? 3

Institutional Giving? 4  Foundations, Corporate and Government Funders 1. To develop and implement a strategy for researching and securing funding from new institutional funding sources 2. Your NGO/NPO must be goal-oriented, pro-active approach, able to think both strategically and concretely 3. writing effective proposals and reports  Identifying and Managing Institutional Donors 1. Prospect research to identify and prioritize potential institutional grants  Networking with NGOs/Resource Mobilization Means

Types of Research  EDUCATE YOUR TEAM Desktop Research: Research the Donor Database  On-line Research: Using Internet: Directories / libraries/ Government Websites, Charity Commission  Offline Research: NGOs network/ Newspapers/ Donors Publications, CSR Directories, Consultancy agencies  Creating a database of funding agencies  Dos: Data collection, copyright and data protection  Donors Cultivation 5

Start-up Work  Identifying a project idea  Looking for a potential funder  Studying priorities, guidelines and application forms / previously funded projects  Establishing initial contact (NGO’s vision, mission strategy, structure, team)  Creating partnerships (now or earlier) 6

Approaching A Donor  Send a requesting letter to the donor for funding  First you introduce your organization to the Donor  Bring about a nexus between your goal and focus of the Donor. If you contact a healthy funding agency for an Agriculture project will be rejected  Arouse an interest in the Donor as to what you are doing; help them to feel that the problem that you are attempting to deal with will have a global effect. Therefore, the giving is legitimized and the action becomes mutually beneficial.  Explain how important that your project is needed for a change.  Explain about the accountability of the project, specially fiscal matters 7

Types of Funding Agencies International Grant Making Charities: NGOs or GOs International Corporations Individuals Religious Organisation: Churches / Ministries / Mutt / Ashram Categories of Funding Agencies General Funding: They will support for all needs Specific Funding: Women / Children / Health: Heart, Diabetes etc. / Environment / Religion / Research 8

How To Identify A Potential Donor Directory / Handbooks / on-line web directories Search Engines Newsletters: E-news Funding Agencies’ Network Blog: A blog is your easy-to-use web site, where you can quickly post thoughts, interact with people, and more. Google Web Alert Guest Book in your website Marketing your websites Consultants Foreign Embassies in India Registering with NGOs on-line Directories Fundraising documentaries 9