LAUNCHING OF E-BIKE By- KUMUD,RAJESH,RAHUL

AUTOMOBILE INDUSTRY IN INDIA India is the second largest manufacturer of two- wheelers in the world. India’s automobile sector consists of the passenger cars and utility vehicles, commercial vehicle, two wheelers and tractors segment. In the two wheelers segment, the sales volumes of Hero Honda, Bajaj Auto and TVS Motors constitute around 80 percent of the total sales

Two-Wheeler Sales (India)

Electric vehicles Yobykes EKO vehicle REVA ( car ).

These vehicles failed to make definite market why? underpowered performance, the heavy weight of batteries, which consequently drags the performance even further. poor driving range per charge of the batteries and inability to offer all the devices that gasoline/diesel powered cars offer. The industry requires consolidation and proper marketing.

Demand Drivers Increased availability of cheap consumer financing in the past 3-4 years. Increasing availability of fuel-efficient and low- maintenance models. Increasing urbanization, which creates a need for personal transportation. Difference between two-wheeler and passenger car prices, which makes two-wheelers the entry level vehicle

SEIKO POWER LTD COMPANY PROFILE: NAME SEIKO Power Ltd. PROMOTERS KUMUD,RAJESH,RAHUL PRODUCT Unique Battery Operated Bikes, Environmental Friendly PROPOSED MODELS Electro Scooty, Electro Rick

INTRODUCTION Company is setting up an auto project for manufacturing of an innovative and conceptual product viz Electric scooty and rick. The project will have great significance in the present day context of increasing pollution due to auto emission. Its products manufacturing will commence in northern,eastern and western parts of the Indian market.

Brand Name The name of a company will also help to differentiate itself and build image in the long run. When SEIKO Ltd. will first come to the Indian market as a electronic battery operated two wheeler manufacturer it will try to use its international name to pierce the Indian market and revolutionize the two wheeler market. This has been hardly been the case in the launch of the motorcycle segment. SEIKO Ltd. will leverage on its international name in order to attain competencies.

The tag line of SEIKO Ltd. Will be “FEEL THE POWER AND PRIDE.....”

BUSINESS STRATEGY Our business strategy will include the determination of the most beneficial product market in term of establishing itself in this new product segment. The most important factor for the success of SEIKOLtd. brand is the perception of the consumer and to what extent it can build a positive image in the consumer’s mind. It is important for us to adopt a different strategy for the Indian market since it is composed of quality buyers as well as those who will buy for their family

PRODUCT MARKET First market Penetration Second Product expansion Third Market expansion Fourth diversification

Competitor analysis Need of comparison:  Consumer mindset  Market share  SWOT analysis The Indian automobile market is currently estimated at a modest Rs. 504bn. It is projected to grow at 16% annually. The Hero Honda dominates the market with a combined share of 48% it a veritable giant in the industry. TVS and Bajaj Auto are tied at 23% each according to ORG estimates.

Environment Analysis High initial launch cost Marketing driven Market research Brand equity Distribution network

PRICE BASED MARKETING STRATEGY As SEIKO Ltd. will be introducing Electro Scooty designed exclusively for Students, Females, Veterans and Disabled, discounts will be given to the buyers on cash purchases. PROMOTION BASED MARKETING STRATEGY To derive success in the Automobile two wheeler segment it is important to have a good promotion strategies and after sales service channel. Would promote through Live Demo at schools and colleges in small cities, Hoardings and Newspaper ads, FM radio etc than on TV.

Target Market Electro Scooty Electro Scooty is specially designed for the Students and Female Customer Group aged between 15 – 35 years due to the following features: PRODUCT FEATURE  Light Weight, Extremely safe and reliable to drive, Front & Rear Hand Brakes, Side Stand  Low maintenance, Auto Start  Pollution noise free two – wheeler  Comfortable Seating Arrangement  With latest R&D the battery is charged in less hours and giving more o/p..  Replacement life is about two years..less expensive  No Driver’s License require, No Registration Required.

Target market

PROMOTIONS PUSH PROMOTION STRATEGY involves getting the retailers/dealers to voucher for your product by giving them larger profit margins and giving them incentives for the number of sales of your product that are made from their shops/showrooms. PULL PROMOTION STRATEGY involves promoting your product on a very large scale and making it visible on the market, thus raising the customers curiosity about the product and hence inducing them to buy it. ROAD SHOWS : The company plans to stage road shows, to display vehicle in the pavilions during various college festivals, like Malhar, Space, Indigo, Bhavams etc. TELEVISION ADVERTISEMENTS

After Sales Supports Strategy Maintenance Proper care & maintenance are paramount for trouble free operation & optimum performance for every Motorcycle. SEIKO Ltd. offers 6 free services on its motorcycles. The customers must avail these services after purchase within a year or as per the below mentioned km range, whichever is earlier: First Free service By 500 kms Second Free service kms Third Free service kms Fourth Free service km Fifth Free service km Sixth Free service km

PRICING STRATEGY The Actual Cost of Production of our ELECTRO SCOOTY Our Manufacturing cost Rs The profit earned By Manufacturer is: 31% (i.e. 4774) Retailer’s buys From manufacturer is: Rs /- The margin to Retailers is: 13% (i.e. 2622) Market cost of the Product: Rs /-

BRAND AMBASSADER

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