TIPS AND TRICKS TO BUILD YOUR BRAND Nerissa Atkinson The Revery

#1: Be genuine. Know deeply who you are and what you are promising on an emotional level.

AcquireConvertCloseDelight StrangersVisitorsLeadsCustomersPromotors Your story needs to be told – but be shaped by your customers’ journey Video Examples Content Remarketing Social media advertising CRM marketing Sales tools Testimonials Search Social media Customer communications Events Blog Search SEO Landing pages Social media Advertising Referrers

#2: Be consistent. Be clear and focused about your brand's look, its tone and messages.

#3 Establish an online presence. Be where your target and their influencers are.

#4 Focus. Becoming a subject matter expert requires a niche. Corner your market.

#5 Build long term value. Craft sharable, searchable paid and unpaid content.

Sharable content What makes content sharable? Positive content has a better chance of going viral than that which is negative. If it generates complex emotions, it also has a greater chance of getting shared. The key is in making us feel something strongly. blog content imagery infographics video social media

#6: Make good friends. Find referral partners Guest blog Leave blog comments Share content Find and engage influencers using tools like BuzzSumo and Klout

#7: Be well groomed. Use good imagery and thoughtful design.