How the destinations uses marketing Location and accessibility – major transport routes, cost and convenience of travel, availability of public transport Natural attractions - including sea, lakes, mountains, beaches, forests, rivers Built attractions – galleries and museums, theme parks and water parks, shopping areas, historic and cultural sites. Facilities – accommodation provision, sports facilities, indoor facilities, tourist information Climate – tourist season, rainfall and temperature patterns Culture and heritage – language, religion, famous people, food and drink Events and entertainment – festivals, night life, sporting events The impact of tourism on local communities and the environment - both positive and negative. Ecotourism. Sustainability - what steps have been taken to ensure there is long term economical, cultural and ecological (if appropriate) sustainability

Blackpool A UK destination Location and accessibility Marketing Natural Attractions Built Attractions Facilities Climate Culture and Heritage Events and Entertainment Blackpool Airport – flights to UK and Europe M55 motorway to the M6 Trains to Manchester and London Trams and buses to get around town Sea and Sandy beach Blackpool FC Ballroom dancing Shows and concerts on Blackpool Pier Blackpool illuminations in October Blackpool Tower Conference centre Grand hotel Many B&B’s Variety of restaurants 2 piers Sea life centre Pleasure Beach theme park Blackpool Zoo Tower Ballroom Donkey rides Winter Gardens Madam Tussauds Cool summers Rain all year Cold winters Grand Theatre Stanley Park historic gardens Imperial hotel Mainly summer season – extended by the illuminations Nightclubs and Bars Stag and Hen weekends Sand castle water park TV adverts Newspaper adverts Visit Blackpool website Resort pass for attractions Marketing mainly in UK Promote town as a Business and entertainment destination Conference centres for Business

Barcelona a short haul destination Location and accessibility Marketing Natural Attractions Built Attractions Facilities Climate Culture and Heritage Events and Entertainment Barcelona Airport – flights to Europe and World wide E50 and E90 motorways High speed Trains to Madrid and cities in Spain and Europe Sea Port for cruises Sea and 7 Sandy beaches Barcelona FC Las Ramblas shopping Flamenco shows Religious festivals Olympic Stadium Conference centre 5 Star hotels Many small hotels and ‘Pensions’ Variety of restaurants Harbour Cable Car ride Aquarium centre Park Guell – Gaudi statues Barcelona Zoo IMAX cinema Montserrat Mountain Tibidado amusement Park Hot dry summers Rain mainly in WInter Cool winters Gothic Quarter mediaeval part of the city Sagrada Familia cathedral Catalonia Art museum Extended Tourist season March- November Fira de Barcelona trade fair Sonar music festival Poble Espanyol – Spanish village TV adverts in the UK Newspaper adverts Barcelona tourism website Focus on Art and culture Columbus Monument Science and natural history museums Picasso Museum Magic Fountain Promote Business tourism

Kenya a long haul destination Location and accessibility Marketing Natural Attractions Built Attractions Facilities Climate Culture and Heritage Activities Isolated in East Africa – long haul Surrounded by ‘off-limits countries Road from Nairobi to coast Nairobi international airport Game parks – Tsavo, Maasai Mara Visiting Maasai tribal villages Safari Ecotourism Climbing Mt Kenya 5 star hotels Game reserve lodges Lower end hotels not suitable for tourists Safari camping Safari – Big 5 Nairobi – business destination Mombasa Maasai villages Mt Kilimanjaro – highest in Africa Lamu island – oldest settlement Very hot dry season A short rainy season rest is dry Hot all year Lamu island Nairobi and Mombasa Watersports at the beaches Scuba diving and snorkelling TV adverts in the UK and USA Newspaper adverts Kenya tourism website Focus on all inclusive safari and beach Africa museum in Nairobi Maasai Villages Mt Kenya Hot tropical climate Limited road and rail transport Promote TV and Film tourism Nairobi conference centre Indian ocean beaches Coral reefs Pre –historic rock art