Can India Keep Up With the Growth of Medical Tourism Industry? Pramod Goel PlacidWay Medical Tourism Company

PlacidWay, a leader in global medical travel and tourism, has engaged in numerous research and studies regarding upcoming trends in the realm of medical-based travel worldwide. PlacidWay, a leader in global medical travel and tourism, has engaged in numerous research and studies regarding upcoming trends in the realm of medical-based travel worldwide. Pramod Goel, CEO and founder of PlacidWay, has been carefully analyzing growing medical tourism trends. Pramod Goel, CEO and founder of PlacidWay, has been carefully analyzing growing medical tourism trends.

Increasingly, the competitive landscape of the medical travel industry is shifting focus from traditional powerhouse destinations such as India to new emerging ones in the global health care marketplace. Increasingly, the competitive landscape of the medical travel industry is shifting focus from traditional powerhouse destinations such as India to new emerging ones in the global health care marketplace. India has tough emerging competitors such as Thailand, South Korea and Turkey, which are becoming more attractive and providing compelling solutions - taking the market share away from traditional power players. India has tough emerging competitors such as Thailand, South Korea and Turkey, which are becoming more attractive and providing compelling solutions - taking the market share away from traditional power players.

Key Challenges in the Medical Travel Industry: Infrastructure Cost: rapid increase in medical tourism cost of providing services for country/businesses trying to expand exponentiallyInfrastructure Cost: rapid increase in medical tourism cost of providing services for country/businesses trying to expand exponentially Human Capital: lack of trained staff to perform medical tourism functions, supply / demand imbalanceHuman Capital: lack of trained staff to perform medical tourism functions, supply / demand imbalance Competition: massive jump in global and regional competition with clearer value propositionCompetition: massive jump in global and regional competition with clearer value proposition Transparency : treatment price, treatment options, processes, etc.Transparency : treatment price, treatment options, processes, etc.

With the rapid rise of medical providers and medical facilitators in India, all seeking to capitalize on the perceived market demand, the transparency of the system is being questioned by many medical travelers. With the rapid rise of medical providers and medical facilitators in India, all seeking to capitalize on the perceived market demand, the transparency of the system is being questioned by many medical travelers. It's important for providers to understand their competition – local, regional and at global level. Also, establish ethical means to rise above the competition in order to sustain medical travel program. It's important for providers to understand their competition – local, regional and at global level. Also, establish ethical means to rise above the competition in order to sustain medical travel program.

India is a perfect example of new challenges that have cropped up in recent years that will force it to fight to survive in the medical tourism industry. India is a perfect example of new challenges that have cropped up in recent years that will force it to fight to survive in the medical tourism industry. India can no longer rest assured that it is, or will remain, the most popular country for global patients seeking affordable care. India can no longer rest assured that it is, or will remain, the most popular country for global patients seeking affordable care.

For Example: For Example: India’s dominance of what is called "reproductive tourism" is also seeing an increase in competition not only in Southeast Asia, but also in Latin America and Eastern Europe. Every provider should identify Every provider should identify and focus on its target markets and focus on its target markets for its region first, then broaden for its region first, then broaden the scope to target countries the scope to target countries when it comes to marketing and when it comes to marketing and promotion. promotion.

For example, India’s target market is composed of travelers who mainly arrive from Africa, the Middle East and the South Asian Association for Regional Cooperation (Afghanistan, Bhutan, Pakistan, Maldives, Nepal, and Bangladesh). For example, India’s target market is composed of travelers who mainly arrive from Africa, the Middle East and the South Asian Association for Regional Cooperation (Afghanistan, Bhutan, Pakistan, Maldives, Nepal, and Bangladesh). Unless new challenges are met, India and other formerly popular medical tourism destinations will be forced to scramble for their place in the new medical marketplace. Unless new challenges are met, India and other formerly popular medical tourism destinations will be forced to scramble for their place in the new medical marketplace.

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