Janet B. Parks, Jerome Quarterman, Lucie Thibault chapter 1 Managing Sport in the 21st Century

Introduction Walter O’Malley Letter to Dr. James Mason First sport administration program Growth of programs globally

Defining Sport The Council of Europe Pitts, Fielding, and Miller

Defining Sport Management Pitts and Stotlar University academic programs Some confusion Quality versus title

Nature and Scope of the Sport Industry VanderZwaag (1998) identified 16 settings within the sport industry (note textbook listing).

Types of Sports Traditional sports New activities

Traditional Sports Examples Basketball Tennis Golf American football Swimming Soccer

New Activities Examples Varieties of aerobics In-line skating Boogie boarding Snow kayaking Parasailing Ice surfing Beach volleyball X Games

Sport Industry Segments Product type model Figure 1.1 Economic impact model Figure 1.2 Sport activity model Figure 1.3

Unique Aspects of Sport Management Sport marketing Sport enterprise financial structures Sport industry career paths Sport as a social institution

Sport Management Competencies Today’s business world Figure 1.4 –General sport management –Organization management responsibilities –Information management Personal and professional qualities

Future Challenges and Opportunities Technology Ethics Globalization of sport Social responsibility

Future of the Sport Industry Predictions for the future –Sport economics –Women’s sport –Sport gambling –Canadian intercollegiate sport Questions of concern

You Can Make a Difference Progressive sport managers need to –Anticipate change –Embrace change –Be agents of change –Transform the way that sport is managed (continued)

You Can Make a Difference (continued) The authors hope that you will be one of those managers. Your instructors hope so too.