Current Brand Positioning Extreme energy Current Target Market Males New Brand Positioning Energy with the best taste New Target Market College Demographic.

Slides:



Advertisements
Similar presentations
© 2013 Crain Communications Inc. May 20, 2013 ISOLATING SELECTIVE PERCEPTION EFFECTS Hypothetical example of Brand X selective perception. Post-test difference.
Advertisements

Introduction Aaron Moss President Presenters Matthew Gunn – Marketing Analysis Taresa Smith – Research Christopher Dean – Media Analysis Tanesha.
C AFFEINE E XPERTS AT J OHNS H OPKINS C ALL FOR W ARNING L ABELS ON E NERGY D RINKS AED Medicine in the News.
Market analysis  Objective: Monster energy drink will provide the needed energy boost you need for you on-the-go young teens.  Strategy Statement:
18 Managing Mass Communications
BA 4700 MARKETING MANAGEMENT L.P.CHEW. Industry Background Rapidly Growing, Highly Profitable More than 200 types of energy drinks available in U.S. $3.
Anita Cox Paper 2- Content Analysis Male & Female Stereotypes.
Vita Cup Presented by Connect Advertising. Our goal is to serve 25 percent of beverages in reusable cups by “ ” - Starbucks Shared Goals.
Submitted to: Dorothy Keane Presented by: Henry Kolawole Krzysztof Baranowski.
Top Line Media Drew Hollingworth Sze-Zin Lo Mike Luongo Mike Strometski.
RED BULL Energy Drink Mss 225 Magazine and Billboard Presentation Yuan Gao.
International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Understand the steps involved in developing.
1. Problem 87% of the main target group know the product, but only 52% have tested it yet 40% of them believe that the product is an Energy drink with.
Super Nintendo Entertainment System ( SNES) By: Stephanie Wallace and Tyrell Lynch.
Sponsorship Management
Prepare for Take-Off JetBlast in Canada, United States, and Mexico Aggressive branding Functional ingredients.
PROMOTION Standard five: 5.1 role of promotion. Standard Five Students will discover the importance and elements used in developing a promotion mix to.
Dr Pepper 10: By: Paul Mckern Christopher Evans. 1 Company research found that men think diet drinks aren’t manly enough Examples: Diet Coke, Diet Pepsi.
Energy Drinks Morgan Plumlee and Elizabeth Monnig.
2010/09/27 Elly & Jason 2010/09/27 Elly & Jason.  Product introduction  Marketing plan  Cost  SWOT analysis  Conclusion.
Consumers.  What are the benefits to the consumer of a competitive market?  By what means do producers advertise their products?  How susceptible are.
04/24/2013 4/22/ YTD At A Glance 2 Alliance Energy Cases.
World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:
E NERGY D RINKS Source: John Hopkins. E NERGY D RINKS - new alternative to coffee or soda Main Ingredients: - Sugar - Caffeine and/or guarana (stimulants)
Background Mission : To offer to consumer a pre-made beverage that is fun, and save them time, at a reasonable price.
Samantha Fabro PROMOTION. WHAT DOES PROMOTION DO? Promotion is aimed at the consumer tells them about a product so that they can buy it!
It is equal to the marketing communications. It relates to the products or services of the communications products. Promotion is an element of the marketing.
By Jose Garcia, Jesse Patterson, Art Falcon. Industry Information & Competitors ● Energy drink industry is projected to grow from a $12.5 billion industry.
Types of Marketing Research Section 4.4 Part 1 – Consumer Research.
Energy Drinks Fall 2012 Barrett Larson. Audit Breakdown StoreLocationSKUsUnique SKUs HarpsWeddington5724 Neighborhood MarketWeddington501 Walmart6th Street490.
Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.
Hotel Pattee Ian Todd, Tom Graeve, Jordan Wilson, Kristen Gerhardt.
Kevin Zhang. It equals marketing communication. It involves communication about the product the product or service. Promotion is an element in the marketing.
Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?
PowerPoint Commercials Your Name Date Class Period.
Starbucks Coffee Creamer Marketing Plan
17 Designing and Integrating Marketing Communications 1.
Energy Drink Preference: Feasibility Report. Introduction.
Hype Replenish Your Energy. By Cleo Papadopoulos & Lauren McIntire.
Prevalence and reasons for consumption of energy drinks among adolescents and young adults in Jeddah, Saudi Arabia Dr. Amani A. Alrasheedi Associated professor.
 The world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates and syrups.  Created in Atlanta, Georgia by Dr. John.
Chapter 4 Developing and Managing an Promotion Program.
Danielle Carroll Tameka Bazile
Get More Customers And Increase Profits A Presentation For.
The case of Red Bull PITCHING AN ADVERTISING PROJECT.
What Flagship Energy Drink Should You Buy? Feasibility Report By: Michael Ruge, Rance Schindler, and Brandon Sullivan.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 10.
Standard five: 5.1 role of promotion
ROCKSTAR Energy Drink Brand Guidelines.
Rockstar Energy Chews Brought to you by J.L.L Marketing Consultants.
The flavor you can't forget
IRenew Bracelet By: Phil Ivacic.
Sports and Entertainment Marketing 1
CHAPTER 2: BASIC MARKETING CONCEPTS
What Flagship Energy Drink Should You Buy?
Lucozade Thobani Lukhele.
Standard 5.
Standard 5.
Integrating Marketing Communications to Build Brand Equity
WF Sports & Entertainment Marketing II
Adventure Hebrides Mairi Thomson Tourism Development Officer
Standard 5.
Becoming More Critical of Sport Coverage in The Media
SafeStick “Be Your Own Bodyguard”
Jack Daniels Whisky Sour
Enerzen Knights •Kyle Butler •Brandon Chestnut •Brooke Maher
Adding a Publication Entrepreneurship.
Discussion Questions: College Football Fan Loyalty Discussion Questions: What is fandom? Why do you the concept of fandom is important to sports.
Presentation transcript:

Current Brand Positioning Extreme energy Current Target Market Males New Brand Positioning Energy with the best taste New Target Market College Demographic Accurate Market Positioning

Red Bull Monster Rockstar Full Throttle Carbonated Beverages Coffee

Good News Taste Value Walk of Shame Bad News Women Why bother?

Problems Small market share No clear brand image/unique product benefit Masculine positioned Opportunities Appealing taste/well established flavors Extreme sports niche Approachable brand image

Increase top of mind awareness by 7% in target market in a ten month period Increase product benefit awareness by influencing first time product trail by 25% in a ten month period Influence consumer’s campaign interaction by submitting 1,000+ college energy stories on website

Reinforce AMP is an energy drink Establish that AMP is the leader in the full flavor energy drink niche Establish that AMP is the energy drink leader in the college demographic

Print Ads 4 print ads Television Commercials Two 30 seconds Ads

Magazine choices Male Females Entertainment Lovers Gamers Sport Lovers

Interactive Social media Promotional

New Positioning Energy with the best taste New Target Market College Demographic

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.