Visual Design and White Papers. Review Contrast Repetition Alignment Proximity Dominant element Use color to your advantage Dollar rule Usability test.

Slides:



Advertisements
Similar presentations
Typography Typography exists to honor content. — Robert Bringhurst,
Advertisements

The Key Element in Desktop Publishing Design
Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.
Jeopardy 1.02 Part Part Part Part Part 5 Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy.
Interactive Power Point
Session 2—Chapter 3 Visual Literacy Learn to See, See to Learn.
Format for Ease of Access Importance Design Principles Design Elements.
Document Design: Basics and Typography Technical Communication, DAHMEN.
Designing Pages and Screens Comm Arts II Mr. Wreford.
Dobrin / Keller / Weisser : Technical Communication in the Twenty-First Century. © 2008 Pearson Education. Upper Saddle River, NJ, All Rights Reserved.
Basic Design Techniques FCS 485. Why Design? People have the power to create More discriminating of other people’s work Customers are influenced by visual.
 Ethos: appeal to credibility  Ethos is the author’s way of establishing trust with his/her reader  How do author’s establish credibility?
7 Selecting Design and Color Section 7.1 Identify presentation design principles Use a custom template Add pages to a navigation structure Section 7.2.
Typography and Space for Web Design Important Issues From Web Style Guide.
 Layout – refers to the design and orderly formation of the various elements of an advertisement.  It is where & how you place the various elements.
Section 7.1 Identify presentation design principles Use a custom template Add pages to a navigation structure Section 7.2 Identify color scheme guidelines.
Chapter 4 Typography Objectives (1 of 2) Differentiate among calligraphy, lettering, and typography. Gain knowledge of type definitions and nomenclature.
Chapter 4 Typography.
Chapter 13. Designing the Document © 2004 by Bedford/St. Martin's1 Seven Characteristics of Technical Communication Addresses particular readers. Helps.
Design Principles for PowerPoint
Print Medium. • Advantages & Limitations • Typography • Readability • Layout.
Desktop Publishing Tips. Desktop Publishing (DTP) is… The process of producing professional looking products.
Desktop Publishing Your Guide to Concepts and Terminology.
1 Technical Communication A Reader-Centred Approach First Canadian Edition Paul V. Anderson Kerry Surman
Visual Literacy Staff Development Presentation Kipps Elementary School November 2009 Presented by Juliane Meek.
Document and Web design has five goals:
Design. Hard design - increase control. - Displays are more virtual / artificial. Marketplace pressure: - Adding operations cheaper. Adding controls expensive.
Introduction to Visual Literacy. Essential Questions: What does it mean to be a “Visually Literate Person” (VLP)? Why is it important for teachers and.
Introduction to Principles of Design. Basic Design Principles Contrast Contrast Repetition Repetition Alignment Alignment Proximity Proximity.
Visual Design Basics Creating Effective Handouts, Flyers and Brochures.
Chapter 7. Designing Documents and Web Sites © 2013 by Bedford/St. Martin's1 Document and Web design has five goals: to make a good impression on readers.
Introduction to Visual Rhetoric: The Basics Romberger.
Introduction to Visual Rhetoric. Visual Rhetoric Definition Is the “how to” of visual literacy Visual rhetoric applies the rhetorical situation to decision.
DTP Word 2002 Chapter 1 Understanding the Desktop Publishing Process.
Desktop Publishing CRAP.
DESKTOP PUBLISHING. WHAT IS DESKTOP PUBLISHING BASICS OF GRAPHIC DESIGN The elements of graphic designThe elements of graphic design ““ The principles.
Posters, Magazines, Websites
PHOTOSHOP PROJECT FROM COMMODITIES TO CULTURE. PROJECT OBJECTIVES Photoshop Objectives Opening, choosing, evaluating and saving images Resampling resolution.
Key Terms and Issues in Document Design Dr. Brian Gastle Western Carolina University.
Design Principles and Font Rules Katie Zilisch Contrast Repetition Alignment Proximity Font Quiz.
Working With Type. Readability vs Legibility Readability Refers to whether an extended amount of text (an article, a book or an annual report) is easy.
Typography A Key Element in Design A. Definition of Typography Typography is the appearance and arrangement of the characters that make up text on a page.
New Trends in Design Adding unity, balance, structure and dominance to your layouts.
Graphic Design Tricks Good ideas for Powerpoint presentations.
Chapter 20: Designing Presentation Aids. Whip Around  What is your favorite television show/series?
A POCKET GUIDE TO PUBLIC SPEAKING 4 TH EDITION Chapter 21 Designing Presentation Aids.
Index Contrast Repetition Alignment Proximity Font Styles Quiz Created by: Lauren Boresch.
Chapter 4 Typography. Objectives (1 of 2) Differentiate among calligraphy, lettering, and typography. Gain knowledge of type definitions and nomenclature.
Design Principles Definitions. Balance The equal distribution of the visual weight of elements on a page in order to achieve a pleasing and clear layout.
Principles of Design Lesson Khuzaima Jallad. Principles of Design Lesson Balance Proximity / Unity Alignment Repetition / Consistency Contrast White Space.
DTP Elements & Principles Contrast: Contrast can be created by many different things within a document the most obvious are; colour, shape, font(size and.
The Four Basic Principles
What to know about Graphic designs?
8/18/2016 Web Development and Interactive Media
Section 7.1 Section 7.2 Identify presentation design principles
Treatments that effect typography
Chapter 9 Layout and Design
Study Guide By Tanner Galloway.
Design Principles Proximity Font
Defining Desktop Publishing
TYPOGRAPHY (a teeny tiny introduction)
Additional Information
Research Core: Science
A POCKET GUIDE TO PUBLIC SPEAKING 5TH EDITION Chapter 20
C.R.A.P. Design Principles
Don’t have to be a designer to know when something just ain’t right…
Typography.
Principles of Design Contrast Repetition Alignment Proximity
Defining Desktop Publishing
How to look good on paper in four easy steps
Presentation transcript:

Visual Design and White Papers

Review Contrast Repetition Alignment Proximity Dominant element Use color to your advantage Dollar rule Usability test

Review Evaluating Pictorial Illustrations Readability and Legibility Rhetoric of Typography Supratextual Design

Review: Evaluating Pictorial Illustrations SyntacticSemanticPragmatic Unity Location Emphasis Text parallels

Review: Readability and Legibility Readable = serif an extended amount of text is easy to read (p. 43) Legible = sans serif A short burst of text is easily recognizable (p. 43) Line spacing = leading

Review: Rhetoric of Typography Case study Readers are aware of typeface/text matches and mismatches; that is, they are aware of the (in)appropriateness of a typeface for a particular text (p. 230) Typeface persona colors readers perceptions of text persona (p. 230)

Review: Supratextual Design Supra-textual conventions Textual Chapters, major new sections titles Spatial Page size and shape Graphic Color/texture

Vocus White Paper

Health Reform Call to Action

Afghanistan/Pakistan policy

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.