Week 8 DIFD 321 Marketing

WHAT IS MARKETING? The action or business of promoting and selling products or services, including market research and advertising.

What is a Brand? The Ultimate expression of everything your organization is and does.

Successful Branding It’s the image that you should have for your business, The image your customers should have for your business, And something that identifies you and only you. Art of Managing the Image

A Good Brand Answers: MY BRAND Who Are We? What We Do? How We Do It? Why Should You Care?

Winthrop’s Brand tions/GrphcsStndrdsMnl.pdf tions/GrphcsStndrdsMnl.pdf

Good Brands?

Ideas that Spread SETH GODIN

GROUP WORK We’re going to split into teams and spend 20 minutes coming up with a “Brand” for a new business that I will assign to you

SETH GODIN “THE TRIBES WE LEAD” Watch this video and write a short response to it (1-3 paragraphs) and them to me at