Toastmasters Brand Refresh We have a new brand as of August 17, 2011.

Slides:

Advertisements

Similar presentations

Zonta Brand Training Creating a Branded Look. What is Branding ? A brand is more than a logo and a set of marketing materials. promise. A brand is a promise.

Advertisements

How To Get The Most Out of Your Toastmasters Membership Commit to the Toastmasters Promise Commit to the Toastmasters Promise Schedule Your Goals Schedule.

Logos & Branding Brand Building Basics…. LOGOS & BRANDING.

District 42 Incentives & Promotions 2014/ What’s New in 2014/2015?

Technology Early Learning Coalition of Orange County COMMUNICATIONS & MEDIA.

Background Key Messages A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy.

PROMOTING INNER WHEEL APRIL, 18, SEMINAR - XV INTERNATIONAL INNER WHEEL CONVENTION SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 1.

District Public Relations Strategies Annabelle Fabia-de Arroz, DTM Public Relations Manager- designate.

Top 10 Tips for Recruitment & Engagement Adrien Lewis, Houston ’16 Chair, Council on Membership Danielle Bauer, CAE ASDA Director of.

Adobe Illustrator.  Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual.

Umalumni.com and Club Websites. Overview New Website Public/Member Experiences Club Leader Section Club Websites Next Steps Quick Social Media tips.

(brānd) n. A trademark or distinctive name identifying a product or a manufacturer. American Heritage Dictionary.

SELLING ROTARY: PROMOTING ROTARY’S PUBLIC IMAGE Rotary D 9820 PETS and District Assembly, April 2015.

Let’s Build Together Presented by: John Bauer, DTM Public Relations Officer 2014/2015.

Corporate Website Redesign Don Bisch Director, Corporate Communications.

District Leader Training Sept 12, 2015 Doris Henn, DTM Past District Governor 2015/2016.

Club Officer Training & TLI All-Leader Call Nov 16, I.

Logo, Branding and Identity Developing an understanding of branding framework.

Come to the Fair!. What needs to be done? Read the brief carefully.

1311A.4 - Achieving Success as Vice President Public RelationsVPPR-V #1  Target your audience  Develop a media list  Send promotional material to media.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!

7 Steps to Building a Better Brand. Who are you as a company? This presentation is about defining your company image – Your image represents who you are.

The Find Your Voice Program 2016 AC&C Training. What is Find Your Voice? Find Your Voice is an integrated approach to: Building Membership Retaining Existing.

VP Public Relations. Promote the Club to Local Media Target your audience Develop a media list Send promotional material to media members.

TITLE Enhancing Your Club’s Public Image A Hands-on Workshop for Building Membership and Financial Support.

Graphics that must be used in every Scow’s Add

Baringa Partners Management Consultants

The Big Reveal CASA’s Brand Refresh & Website Redesign

School of Arts, Languages and Cultures Website update

…Citizens Serving Communities!

CLUB CONTESTS – AN OPPORTUNITY

NSCF WEB DEVELOPMENT SCOPE AND FEATURES.

Define phase Interview the client to understand goals, audience, content, design, and delivery requirements. Organize and outline interview information.

STRENGTHEN ROTARY’S BRAND

Assistant Governor Training

Graphic Design A career in art.

Marketing and Branding Your Agency

Logo Designs Banner Designs.

Branding Implementation in Oregon

Buzzing with CreativiBEE

Come and be a member of our website.

Competent Communication Track

It’s an evolution, not a revolution

BRAND PERSONALITY A set of human characteristics that are associated with a brand name Personality how the brand behaves Companies uses brand personality.

ISchool PPT Template.

PROMOTING ROTARY’S PUBLIC IMAGE

Building Your Resource Tool Kit

PowerPoint Template Navy Cover with Rock.

PowerPoint Template Navy Cover with Rock.

PowerPoint Template Grey Cover with Rock.

FINDING NEW MEMBERS & CLOSING SALES For District 80 COT2 20 Feb 2016

100 Years of Empowering Women

Storytelling Tools for Everyday Use

Work on the Modals Worksheet

Unites leaders To exchange ideas And take action

FINDING NEW MEMBERS & CLOSING SALES For District 80 COT2 7th Feb 2015

Review session.12. November Prepared by: Jacky Cahyadi, S.Sn.

Advertising Management – Creating Effective and Creative Advertising Messages Week 3 Lecture 3.

Facilities Advisory Committee Update to Board

100 Years of Empowering Women

STORYBOARDS ® Copyright 2012 Adobe Systems Incorporated. All rights reserved.

12 Week Promotions Timeline

BRAND POWERPOINT TEMPLATE

Editing Instructions. Editing Instructions Exporting Instructions.

Keeping Score: The Premier Clubs

LeadNursingForward.org: Preliminary Evaluation

District One Team, One Goal, One Mission

Presented By: Owen Foster-Hickey, Clayton Boeker, Julianna Nichols

PRIMARY HEADLINE Secondary Headline

Presentation transcript:

Toastmasters Brand Refresh We have a new brand as of August 17, 2011

Brand refresh Purpose History Research Current Status What to Do Branding

Increase club membership Increase brand awareness across cultures, generations and professions Appeal to a younger demographic without alienating existing member base Purpose

Recognition of need – early 2008 Preliminary discussions – 2009 Agency partner selection – November 2009 History

TOASTMASTERS DISTRICT A TOASTMASTERS DISTRICT B TOASTMASTERS DISTRICT C TOASTMASTERS DISTRICT D Research into our brand

Research – Consistency: Not! TOASTMASTERS DISTRICT A TOASTMASTERS DISTRICT B TOASTMASTERS DISTRICT C TOASTMASTERS DISTRICT D

Conclusion: We Can Do Better A consistent message to the world about Toastmasters benefits everyone!

The New Brand Was Launched Last week at the convention! How Does it Affect Us? New Logo New Tag Line New colors and other visual elements What comes next

New Logo!

New Tag Line! Toastmasters: Where Leaders Are Made

New Color Palette

New Stationary & Templates

What’s Next?  What are we being asked to do?  Adopt new logo & branding elements  Update your club website At Your Own Pace !  Do we have to buy all new materials?  Not unless you want to.  What about our banner and ribbons?  Keep them! They are part of your history!  What about new banners?

Everything you need …  … is in the Virtual Brand Portal  Graphics, guidelines, details, everything …

Q & A

Last Thoughts  The refreshed brand will present a consistent image and message about Toastmasters to the world.  It is to all our benefits to embrace it and use it!