Head Line Here MD. SHAHADAT HOSSAIN MD SHAHADAT HOSSAIN

Color Design and Psychology for Branding Brands And Color Are Inextricably Linked Because Color Offers An Instantaneous Method For Conveying Meaning And Message Without Words. 3 Brand Designs Branding Is A Word Commonly Referred To By Advertisers And Marketing People, But What Does It Actually Mean? Marketing Experts Define "Brand" As The "Name, Term, Sign, Symbol Or Design, Or A Combination Of Them Intended To Identify A Company's Products Or Services.

The Power of Images A Single Image Delivers A Lot Of Information In A Very Short Time Because We Perceive An Image All At Once, Whereas Reading Or Hearing Often Takes Significantly Longer To Process The Same Information. A Recent Study Found That Images Of Brands Trigger Religious Reactions. (Source) Dr. Gemma Calvert Discovered That When People Viewed Images Associated With The Strong Brands— The Ipod, The Harley-davidson, The Ferrari, And Others— Their Brains Registered The Exact Same Patterns Of Activity As They Did When They Viewed The Religious Images.

The Power of Shapes Colors And Shapes Work In Harmony With Each Other To Communicate. Therefore, An Understanding Of Shapes Is Essential To Understanding The Power Of Color In Branding. Even The Most Basic Geometrical Shapes Can Be Soft Or Hard, Stable Or Threatening. The Image Below Illustrates Basic Geometric Shapes And Contemporary Symbols That Evolved From Basic Shapes.

The Power of Color Our Minds Are Programmed To Respond To Color. For Example, We Stop Our Cars For Red Lights And Go On Green. Consider The Effects Of Color In The Image Of Contemporary Symbols Below.

The Power of Color for Brands Brands And Color Are Inextricably Linked Because Color Offers An Instantaneous Method For Conveying Meaning And Message Without Words. Color Is The Visual Component People Remember Most About A Brand Followed Closely By Shapes/Symbols Then Numbers And Finally Words. For Example, The Real Mcdonald's Is Easy To Detect In The Image Below.

Natural and Universal Color Symbolism for Brands FedEx's two different color schemes are the best examples of the "universal" symbolism of colors. Green communicates ground services; orange communicates the high energy and speed of air transportation.

Creative and Imaginative Color Symbolism Some brands break with color traditions. T-Mobile's magenta (hot pink) is an unexpected color in the crowded cellular communications marketplace. Risky but it does succeed in creating a unique identity of the brands.

Good and Bad Color Branding The colors of football team uniforms are also branding images. But sometimes the colors are horribly wrong. For example, the colors of Wyoming's football uniforms were cited as one of the worst in college football. (Source) Why do you think that brown is such a tough color to accept as a sports uniform? It works for UPS. Here's a hint: Brown isn't the most powerful color of the spectrum. It's as dependable as Mother Earth, but it lacks energy.