There’s some things money can’t buy. For everything else there’s… Like a good neighbor, is there. Maybe it’s…
◦ (verb) the promotion of a particular product or company by means of advertising and distinctive design. Effective branding is outwardly simplistic, however, internally complicated. Catchy, memorable, defining, appealing, easy, distinctive.
Branding creates not only the face, but also the personality of your product. When creating a brand it is important to ask, how do I want others to perceive my product? Family-oriented? Thrilling or peaceful? Intelligent? Female, male, or neutral? Therefore, it’s important to consider your audience. Who is/will be buying my product? What appeals to that group?
Colors (for your logo): different colors have different symbolic meanings and effects and should therefore be chosen with thought. Words (for your slogan): of course, these also have different connotative meanings and effects and should as well be selected with purpose.
M for McDonald’s – easily recognizable, refers association to “golden arches.” Yellow for happiness, freshness, optimism, remembrance. Gold-ish tone for success. “i’m lovin’ it” – slogan from customer’s perspective, thus they are telling you that you love it. Also, friendly and colloquial. Presence of word “love” immediately makes it more appealing. Statement is authoritative.
◦ (verb) a form of words used when trying to persuade someone to buy or accept something. ◦ (verb) make a bid to obtain a contract or other business. Advertising companies/firms pitch to the product’s creators. They are attempting to sell the idea of what that product’s branding could be.
During a pitch, it’s not only important that the intended branding be persuasive, but the person delivering the pitch should be as well. A good idea for a brand is worthless if the person delivering the pitch cannot sell it. The pitch should clearly parallel the idea/feeling/personality behind the intended branding.
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