1 EERE Communications EERE Web Coordinators Meeting 06/16/2016

2 Web Coordinators Meeting Around the room – Alex Redesign update – Marissa GovDelivery: overview and updates – Elizabeth Spencer EERE landing pages – Adrienne Elmore Updated site map – Adrienne Elmore Agenda

3 Web Coordinators Meeting Around the room – Alex Redesign update – Marissa GovDelivery: overview and updates – Elizabeth Spencer EERE landing pages – Adrienne Elmore Updated site map – Adrienne Elmore Agenda

4 Web Coordinators Meeting Around the room – Alex Redesign update – Marissa GovDelivery: overview and updates – Elizabeth Spencer EERE landing pages – Adrienne Elmore Updated site map – Adrienne Elmore Agenda

5 GovDelivery: Overview and Updates Overview: How much does EERE use GovDelivery? Current Challenges GovDelivery Template Update (And How You Can Help!)

6 GovDelivery: Overview As of May 31, 2016, EERE’s GovDelivery account has: 251 lists, with… 336,330 subscribers, who have… …1,698,509 list subscriptions—or about 5 lists per subscriber! Between May 2015 and May 2016, EERE’s lists: Sent 1,551 s, with an: 14.1% average open rate… 1.4% average click rate… Which resulted in 6.98 million impressions. (That’s the total number of times people click a link or open an .)

7 GovDelivery: Challenges But keeping the system running smoothly comes with a few challenges: Administrators Who Have Left EERE If someone leaves EERE, they may still have access to your GovDelivery accounts for up to 3 more months. Old and Unused Lists There are also several: Lists that have never been used “Temporary” lists that were never deleted lists that are no longer used. Our Default GovDelivery Template Needs Updating! The current template looks like this.

8 GovDelivery: Creating a New Template

9 We want to update this template. Some things we’ve discussed are: Clarifying that the s come from EERE Clarifying what specific list the s come from Integrating colors and styles from the new Energy.gov redesign Adding features that would make it easier for our users to interact with EERE’s s.

10 GovDelivery: How You Can Help! So, what can you do? 1.Share your ideas! What do you want to see in the new GovDelivery template? 2.Help us clean up GovDelivery! Tell us which administrators and lists we can remove from the system. Send both to Elizabeth Spencer at

11 Web Coordinators Meeting Around the room – Alex Redesign update – Marissa GovDelivery: overview and updates – Elizabeth Spencer EERE landing pages – Adrienne Elmore Updated site map – Adrienne Elmore Agenda

12 What: Topic landing pages live between EERE home and horizontal navigation and the tech office sites We would like to discuss the removal of the EERE topic landing pages for some tech offices EERE Topic Landing Pages

13 Why: In most cases, topic landing pages include redundant content users would find on a tech office home page or within site content These landing pages are confusing for users Redundant content clogs up the energy.gov search EERE Topic Landing Pages

14 Vehicles example: Removed Vehicles landing page April 19, 2016 All navigation links going direct to Vehicles home page EERE home page dropdown link EERE home page icon link Pillar landing page (Sustainable Transportation) left navigation link EERE Topic Landing Pages – Vehicles

15 EERE Topic Landing Pages – Vehicles

16 EERE Topic Landing Pages – Vehicles All navigation links now go to

17 How: If you’re interested in removing the topic landing page associated with your technology, please contact We’ll conduct a quick analysis to ensure content exists elsewhere prior to removing. o For example: we’ll ask that links to relevant Energy Saver and Energy Basics content is on your home page or within the content of the site We’ll work with PA on navigation changes to direct traffic to your tech office home page and remove the landing page. Questions? EERE Topic Landing Pages

18 Web Coordinators Meeting Around the room – Alex, Carolyn Redesign update – Marissa GovDelivery: overview and updates – Elizabeth Spencer EERE landing pages – Adrienne Elmore Updated EERE site map – Adrienne Elmore Agenda

19 EERE Site Map Update Mid-year update The EERE site map serves as an inventory of all sites for which EERE is held accountable Criteria o EERE and/or DOE reviews and/or approves content o EERE funded o EERE branded Sites listed follow cyber, branding, and messaging guidelines Mid-year update includes removing 10 sites and adding four New total sites count = 138 Final pdf will be sent with meeting minutes and final presentation. Please send any updates to

20 Next meeting: July 21, 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069