Www.tourism-intelligence.co.uk. Short introduction to Tourism Intelligence Scotland TIS website – you may have missed… Technology resource: ‘How to Shine.

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Presentation transcript:

Short introduction to Tourism Intelligence Scotland TIS website – you may have missed… Technology resource: ‘How to Shine Online’ Opportunities for Growth: Sailing Tourism in Scotland Outer Hebrides Tourism Industry Association Tourism Day, March 2012 HOW TO SHINE ONLINE!

TIS is where smart tourism businesses go for easy-to-use, inspirational FREE intelligence. To help Scottish tourism businesses grow and prosper! Wealth of intelligence out there – TIS adds the “So what..?” Stimulate business to DO something differently in response. Biggest project of it’s kind ever undertaken Cross-agency project: What is Tourism Intelligence Scotland – and why?

Knowing your current markets Gathering feedback from visitors. Identifying trends Sharing intelligence Using technology effectively Intelligence helps the bottom line.

Register on website for: - Downloadable practical guides - Research summaries of key intelligence - Best practice stories from the UK and overseas - Practical tools such as Listening To Our Visitors, Destination Development, Shine Online - TIS TV - Insights on specific themes - Regular themed e-blasts with topical info. - LinkedIn and Twitter discussions IT’S ALL ABOUT SHARING INTELLIGENCE AND USING IT! TIS website and resources

Technology Resource How to Shine Online

Coming soon… TIS TV Knowing Your Markets Wildlife Tourism ___________________________________ Register with TIS before 31 st March! Tourism Intelligence Scotland

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