The City of Chester: A Tourism & Coach Friendly Policy That Pays Off Colin Potts Destination Focus International Coach Destination of the Year 2007 (International.

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Presentation transcript:

The City of Chester: A Tourism & Coach Friendly Policy That Pays Off Colin Potts Destination Focus International Coach Destination of the Year 2007 (International Road Transport Union) UK Coach City of the Year 2007 (Coach Tourism Awards) UK Coach Friendly City (Confederation of Passenger Transport)

My Presentation Understanding Chester Issues Policy & Action Results

Chester Historic city of 90,000 people

Tourism in Chester: A Top 5 UK Historic City Visitors 2.1 million overnight stays 7.4 million day visits Expenditure £500 million Jobs 7,300 Accommodations 3,500 bedrooms Chester Zoo #1 in UK

Tourism Issues Facing Chester Increasing reliance on visitors Competition Need for new investment Spreading the load Attracting young people Sustainability

Chester for Groups brochure

Coach Operators leaflet

Coach Operators leaflet

Making it easy

Café at coach park

Guided Tours

Chester Heritage Bus Tour

Rural Safari Mini Bus Tours

Event led promotion

Results Awards are great but also: Tourism performance ahead of national trends New investment in hotels, restaurants and shopping New investment in Zoo & Cathedral New visitor zones planned

Thank You Colin Potts Destination Focus