 introductions  your concerns  roles and process - discussion  ways of featuring & optimising content - examples  helpful attitudes to have to the work

 how widely and extensively should I consult in order to decide what content to include on the site?  how is a website best structured to optimise engagement?  how best to service multiple stakeholder groups via the one site… or if this is even possible/recommended?  catering to researchers/supplementing UQ Researchers

1. Site coordinator 2. Senior stakeholders 3. Subject matter experts 4. Committee(s)

 ITS  Frontline staff  buddy editors

driver of the project consultant writer and editor coach administrator represent issues to ITS Manage own workload and be considerate of others

Be a content detective ….

[cue theme from Rocky …] Begin writing and editing content in the template: Do the training Get stronger from just doing it over and over Box that content into shape & impress your internal audience!

 Invite senior stakeholders and possibly senior SMEs to a demo, motivating presentation and discussion  Propose way forward for transition and seek agreement to it  Listen for success criteria by stakeholders  Start single document and folders for recordkeeping

 Control  Marketing – reach and engagement with specific audiences  Design and images  (Sustainability)

Some basic agreements will help you: scope the project to a minimum viable site give you a basis for engaging stakeholders let you get on with writing and editing You want to transition quickly to avoid maintaining 2 sites in parallel for months

1. Business goals and audiences 2. A rough launch date 3. SMEs agree to broad approach or outline up front, fact check before launch 4. Permission to write and edit for style 5. Academics maintain own information in the academic portal 6. Boundaries with other systems

 Edit existing content using web styles  Engage SMEs where there are content gaps  Be available to handle concerns about ‘people’ display  Iterate ways of featuring and optimising content with stakeholders

 Respect their time, their core role  Don’t expect them to be user-centred or interested in the web - that’s your job  Value their engagement, including if they seem to be argumentative  Get good word of mouth from one and develop ‘demo’ content

 Give them control through approval process  Keep copies of agreements, meeting notes, cover yourself  Be sensitive to nuances of meaning and ambiguities when editing  Buddy with them, interview them or send a form with instructions  Be available for their issues with people display etc  Don’t rely on – see them face-to-face, join meetings, embed yourself locally if possible  Consider using events to get original content on an ongoing basis  Escalate messaging to senior stakeholders  Scope out their content for launch

 Home page & main menu will reflect the content that is actually available at launch  Senior stakeholder messaging  Admin tasks such as redirects, updating links into the site from referring sites (if domain name has changed)

Group and prioritise and illustrate content

 Index pages for collections of related things  Exit pages for affiliated sites  Possibly pdfs  Home page - banner/hero/grid/footer

 use links to minimise your content overall  keep basic/structured pages static – brochureware  put content that will date in dynamically maintained content types  Short, unique page titles

 Conventional language and order for main menu  Select drop downs  Breadcrumb for vertical orientation  Right hand side bar or quicktabs for local navigation  Don’t forget in-text and related links

 Photoshop or graphic designer  UQ Images  Stock images  Own stash  Public domain  Use blurry or selectively cropped/manipulated images for backgrounds

Google is the home page

 Headings, lists, links  Form of address - You, we, our  Focus on conversion to action - contact, register, visit, book or hire, discover, find, read, download, watch, view  Plain English  Avoid ‘ing’ and ‘ion’ words  Macquarie Dictionary  Corporate identity guidelines

 Marked up text - headings, links, alt text  Video  View the page with styles off  Key words and phrases

 In-bound links  Affiliated and referring sites  eSpace, UQ News/site news  Custom and campaign URLs  , print, events  Social media, media  Wikipedia?

 Give yourself permission to learn (in public )  Increase user-centredness over time based on user behaviour (Google Analytics) & feedback  Everything changes – expect content to require rework  People first - as long as the relationships are good, it will work out.