RM3774 Campaign Solutions Agency Pre-Market Engagement Event Date 11 th December 2015 Venue: Edinburgh 15 th December 2015 Venue: Liverpool 16th December 2015 Venue: Bristol 15 th January 2016 Venue: Cardiff 26 th January 2016 Venue: London

Delivering value for the nation through outstanding commercial capability and quality customer service Agenda 2Campaign Solutions Objectives and deliverables for today Introduction to Crown Commercial Service CCS Communications Category Overview Communications services under review Procurement Vision Engagement activities Public Procurement Next Steps

Delivering value for the nation through outstanding commercial capability and quality customer service 3Campaign Solutions Objectives: To provide industry with: information on services under review for this procurement; information on how to tender for the opportunity; and an opportunity to ask questions regarding the project To gain industry awareness, engagement and buy-in Deliverables: Agreement to complete the supplier questionnaire. You understand the next steps. You understand how to bid. Objectives and Deliverables for Today

Introduction to Crown Commercial Service

Delivering value for the nation through outstanding commercial capability and quality customer service Business need identification Supplier relationship management and negotiation Execution of sourcing strategy Market analysis Sourcing strategy Supplier identification Finalisation of contract Contract management Goal High Low Time spent on value added activity Before going to market Procurement Process Developing requirements that shape markets and the supply base to Government Improving contract and supplier management capability through application of new standards and capability Simplifying process and reducing turnaround times & supplier bid costs Before Introduction to Crown Commercial Service 5 New DNA for commercial activities

Delivering value for the nation through outstanding commercial capability and quality customer service Introduction to Crown Commercial Service We have created a new commercial service to act on behalf of the Crown and buy once to drive savings for the taxpayer and improve the quality of commercial and procurement activity across the whole of the public sector. Our vision is to deliver value for the nation through outstanding commercial capability and quality customer service. 6Campaign Solutions Our Vision

Delivering value for the nation through outstanding commercial capability and quality customer service Introduction to Crown Commercial Service We have brought together into one organisation: Government Procurement Service (GPS) The commercial function of the Cabinet Office Common goods and services procurement and commercial management currently undertaken by departments An executive agency of the Cabinet Office, operating as a trading fund. 7Campaign Solutions Who we are

Delivering value for the nation through outstanding commercial capability and quality customer service Introduction to Crown Commercial Service 8Campaign Solutions Our Commercial Landscape

Delivering value for the nation through outstanding commercial capability and quality customer service Introduction to Crown Commercial Service 9Campaign Solutions Our Commercial Landscape > 60% SMEs More than 60% of the 2,600 suppliers on our agreements are SMEs. Improving customer access to SME suppliers. Supplier commission 0.5% The supplier commission, which varies by category, is currently 0.5% for Communications agreements. We use our supplier commission model positively and transparently to fund our operational costs. 14,500 customers More than 60% of the 2,600 suppliers on our agreements are SMEs. Improving customer access to SME suppliers.

Delivering value for the nation through outstanding commercial capability and quality customer service Introduction to Crown Commercial Service 10Campaign Solutions Reforming procurement and commercial activity is a key part of Civil Service Reform:

CCS Communications Category Overview

Delivering value for the nation through outstanding commercial capability and quality customer service Communications Category Overview 12Campaign Solutions Access to 80 market research providers across 8 lots Access to 15 agencies providing strategic communications support across 2 lots Access to 25 agencies across 5 lots providing creative services, direct marketing, digital marketing, PR and contact centres Access to 18 agencies providing events management and audio visual services Sole supply agreement providing a fully integrated approach, utilising existing media/ channel plans, to purchase media space locally, regionally, nationally and internationally across a range of different channels including cross platforms. Access to 7 suppliers providing monitoring and analysis of media coverage to enable the evaluation of communications campaigns.

CCS Communications Services under Review

Delivering value for the nation through outstanding commercial capability and quality customer service Communications Services under Review 14Campaign Solutions Government Communications has seen significant changes in recent years. The pace is ever increasing against a backdrop of spending challenges. The current CCS Strategy & Planning (RM1011) and Creative Solutions frameworks (RM988) are due to expire in This presents an opportunity to review government’s future communications needs in line with new market developments. Working with Government Communications Service (GCS) we are taking the opportunity to review how our arrangements can work better for us.

Delivering value for the nation through outstanding commercial capability and quality customer service Creative Solutions (RM988) 15Campaign Solutions Framework awarded April 2013 to April 2016 (option to extend to April 2017) - 25 Suppliers awarded framework place following competitive tender Lot 1 – Marketing Communications Lot 2 – Direct Marketing Lot 3 – Digital Marketing Lot 4 – Public RelationsLot 5 – Contact Centre Services AMVBray Leino Consolidated PRHinduja Global Solutions DLKWThe Gig at DSTFCB InfernoEngine PartnersSerco Engine PartnersLida LimitedIndiciaMunro & ForsterSitel UK George & DragonTMW UnlimitedTullo Marshall Warren SKV CommunicationsTeleperformance FCB InfernoTwentysixSyndicate Communications Kindrid M&C Saatch McCann Erickson Ogilvy & Mather RKCR/YR

Delivering value for the nation through outstanding commercial capability and quality customer service Creative Solutions (RM988) 16Campaign Solutions Multi Lot/ Multi Supplier framework Open to any public sector body in the UK Further competition route available to award call offs Maximum Grade Day Rates Pitch Process permitted

Delivering value for the nation through outstanding commercial capability and quality customer service Creative Solutions (RM988) 17Campaign Solutions Creative Solutions Spend by Lot by Year

Delivering value for the nation through outstanding commercial capability and quality customer service Creative Solutions (RM988) 18Campaign Solutions Public Sector Spend by Sector Creative Solutions 15/16 YTD

Delivering value for the nation through outstanding commercial capability and quality customer service Strategy & Planning (RM1011) 19Campaign Solutions Framework awarded November 2013 to April 2016 (option to extend to April 2017) 12 Suppliers awarded framework place following competitive tender Lot 1 – Marketing & Communications Strategy Development Lot 2 – Communications Channel Strategy & Planning 8HWE LtdManning Gottlieb OMDCarat Ltd Aegis Group plc t/a Equal MediaCom UK LtdManning Gottlieb OMD Bray Leino LtdMediaedge CIA UK LtdMediaCom UK Ltd Diva CreativeOxygen Brand ConsultingMediaedge CIA UK Ltd FCB InfernoQuadrant Consultants LtdMindshare Media UK Ltd George & DragonRKCR/YR LtdUM London

Delivering value for the nation through outstanding commercial capability and quality customer service Strategy & Planning (RM1011) 20Campaign Solutions Multi Lot/ Multi Supplier framework Further competition route available to award call offs Maximum Grade Day Rates Pitch Process permitted

Delivering value for the nation through outstanding commercial capability and quality customer service Strategy & Planning (RM1011) 21Campaign Solutions Strategy & Planning Spend by Lot by Year

Delivering value for the nation through outstanding commercial capability and quality customer service Strategy & Planning (RM1011) 22Campaign Solutions Public Sector Spend by Sector Strategy & Planning 15/16 YTD

New Procurement Vision

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 24Campaign Solutions Category Strategy The category strategy for Communications and Marketing is to provide a centralised and comprehensive model to enable the Public Sector to buy outcome focused, quality and value for money Communications. Key Objectives New contracting vehicle delivered within the next 12 months Full consultation with Industry and Public Sector Customers throughout process Scope/Service specification to meet customer requirements with industry input New Procurement Vision

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 25Campaign Solutions New Procurement Vision – Strategic Objectives Appropriate structure to meet customer demand – deliverable by the industry Procurement Efficiency through lean buying processes Meets current/ future Communications and regulatory requirements Value for Money – Quality at a competitive price Quality & Innovation = Outcome focused campaigns Supplier development and supports SME Agenda

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 26Campaign Solutions New Procurement Vision As Is 2 Frameworks 7 Lots Fragmented Approach Opaque Supply Chain To Be Integrated Approach Improved customer journey Transparent supply chain Lean Buying

Engagement Activities

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 28Campaign Solutions Next Steps (Customers & Suppliers) Agreed form of contract Supplier development and supports SME Agenda

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 29Campaign Solutions Communication Channels Agreed form of contract Supplier development and supports SME Agenda CCS eSourcing tool for all suppliers registered following PIN notice being issued – key information on actions, milestones, deadlines and bidders days. CCS website agreements.cabinetoffice.gov.uk/procurement- pipeline/campaign-solutionshttp://ccs- agreements.cabinetoffice.gov.uk/procurement- pipeline/campaign-solutions CCS Newsletters Trade journals and press Webinars, Consultation Days, Stakeholder Events address for queries

Delivering value for the nation through outstanding commercial capability and quality customer service Campaign Solutions 30Campaign Solutions Project Timescales Agreed form of contract ActivityDate Customer & Supplier Pre Market Engagement activities Customer engagement Industry engagement (PIN, Engagement Events) Nov – Dec 15 PIN Advert IssuedDec 15 Pre-OJEU Activities Finalise strategy Documentation development Nov 15 – Mar 16 OJEU Advert/ ITTApril 16 Issue Award/ Framework LiveAutumn 16 Please note these timescales are subject to change.

Public Procurement

Delivering value for the nation through outstanding commercial capability and quality customer service EU Public Procurement Landscape 32Campaign Solutions Agreed form of contract Principles: Open, fair and transparent. OJEU process: European Journal; Set timescales; eTendering; Procurement portals; and E-auctions. Issues: time, cost, complexity. Resolution: framework agreements, DPS and contracts.

Delivering value for the nation through outstanding commercial capability and quality customer service New Procurement Regulations 33Campaign Solutions Agreed form of contract Came into force 26 February Contracts finder (01 April 2015): Central Government - £10k Wider public sector - £25k; and Awarded contracts All documentation must be issued and available electronically the same day as the contract notice is issued. More flexibility around dynamic purchasing systems. New mandatory grounds for rejection (terrorism and serious crime).

Delivering value for the nation through outstanding commercial capability and quality customer service CCS Tendering Process 34Campaign Solutions Agreed form of contract The process follows Public Procurement Regulations for Tender Procedures eTendering Via CCS eSourcing system Prior Information Notice (PIN) Contract notice Publish Specifications, Tender Questions and Evaluation Criteria All Communication channeled through CCS eSourcing system Transparency and Equality throughout Tender process Updates issued via the Procurement Pipeline

Delivering value for the nation through outstanding commercial capability and quality customer service How to Tender 35Campaign Solutions Agreed form of contract Our procurements are conducted using our eSourcing tool. You will need to be registered on our eSourcing tool to participate in any of our tender opportunities. The full legal name of your organisation; Your DUNS number; and Profile information describing your organisation and the size of your business. CCS runs webinars to show you how to use the system. You can book here or ring our supplier helpdesk on to request a place on a webinar. Monitor the procurement pipeline on the CCS website on a daily basis to ensure you don’t miss the opportunity

Delivering value for the nation through outstanding commercial capability and quality customer service Pre-Tender Communication 36Campaign Solutions Agreed form of contract What we will share with you: Our preferred procurement strategy Draft specification Draft framework agreement Draft call of contract meetings if required

Next Steps

Delivering value for the nation through outstanding commercial capability and quality customer service Next Steps 38Campaign Solutions Agreed form of contract Register on the eSourcing Suite. Book onto an eSourcing webinar. Prep your internal teams, e.g. legal. Review draft documentation and provide feedback to us BEFORE the tender is issued. Keep an eye out on the campaign solutions pipeline. Questions and answers and slide deck will be sent to you.

Delivering value for the nation through outstanding commercial capability and quality customer service Contact us 39Campaign Solutions Agreed form of contract Campaign Solutions Pipeline pipeline/campaign-solutions