© 2008 Eyeblaster. All rights reserved Anant Joshi Director, Partnerships and Sales Engineering August 2008 Latest and Greatest

© 2008 Eyeblaster. All rights reserved most advanced video on the market

© 2008 Eyeblaster. All rights reserved HD Video

© 2008 Eyeblaster. All rights reserved Call of Duty Disney The Happening Nivia More HD and Purpose Shot Video

© 2008 Eyeblaster. All rights reserved Nike Football Widget Ad © 2008 Eyeblaster. All rights reserved

Indiana Jones Yell.com Bad Company German Wings Synchronised Ads and Extra Content

© 2008 Eyeblaster. All rights reserved HP Touchsmart © 2008 Eyeblaster. All rights reserved

Sneak Preview © 2008 Eyeblaster. All rights reserved

Reports Plug-in for Excel Campaign Monitor Eyeblaster Analytics

© 2008 Eyeblaster. All rights reserved ■Seventeen different reports available as standard ■Enables deeper, clearer analysis ■Available reports include: Delivery Performance by frequency Unique user metrics Engagement Video performance Conversions New features for summer 2008: ■Dwell Time metric – the only metric applicable across all formats or comparable to offline metrics ■PowerPoint reports – graphs and tables show you exactly what the data means to you and the client ■Industry benchmarks embedded for comparison ■Graphs in Excel for performance at-a-glance Eyeblaster Reporting

© 2008 Eyeblaster. All rights reserved ■Live overview of campaign status ■Less time spent chasing for information ■Features: Auto-refresh every 15 min Setup status Delivery status Performance status Status deterioration alerts New features July 2008: ■Manipulate fields to only monitor relevant info ■Manipulate variables so reporting is set to your personal settings ■Export to excel – show publishers what you need doing Campaign Monitor

© 2008 Eyeblaster. All rights reserved Eyeblaster Excel Plug-in

© 2008 Eyeblaster. All rights reserved What advertisers and agencies want: Running large campaigns across different countries and continents. Example: Movie Studio synchronizing a worldwide movie release Use multiple creative shops in the different locations to localize ads One or more agencies running the campaign Consolidate analytics for the whole campaign but still be able to analyze it by location Global Campaign Management

© 2008 Eyeblaster. All rights reserved Global Campaign Management Once an agency has created a Global Campaign with a selected trafficking layout it can start building its media plan Flights may be routed to publishers around the world and tagged with a specific location within the trafficking layout: – a country… – a continent… – or a region… Agency multiple creative shops as it wants anywhere in the world Eyeblaster tracks everything in all locations across all publishers Unique Reach & Frequency data is also be tracked on all levels Ad Agency GC EMEA Middle East EuropeUKFranceGermanyAfrica EB

© 2008 Eyeblaster. All rights reserved Global Converage – Local support Digital ad serving since 1999 Rich media leader & only global independent 27 offices worldwide Complete 24/7/365 coverage

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