Great Britain Tourism Survey March 2016

2 GBTS March 2016 Published 30 th June 2016 Headlines March 2016 There were 9.6 million domestic overnight trips in GB in March 2016, which is up from 8.8 million in March Expenditure increased by +7% to £1.9 billion, while number of nights increased to 26.8 million. There were 7.9 million domestic overnight trips to England in March 2016, up by +11% on the same month last year when there were 7.1 million. Spend increased by 11% to £1.5 billion and bednights increased by +16% to 21.3 million. YEAR-TO-DATE In the year to March 2016, GB trips were down -1% to 23.4 million, compared to 23.6 million in the same period in Expenditure and nights were up for the year to date, +1% and +2% respectively. In the year to March 2016, trips to England remained unchanged at 19.6 million compared to Spend and nights were up by +2% and +3% respectively. Context At the start of March, the weather was wet and fairly cold. The middle of March was drier and had more settled weather, often with plenty of sunshine for western areas. More unsettled weather then returned during the last week, and Storm Katie brought damaging winds on the 28th, particularly in the south-east. Easter 2016 was in March 2016 whereas Easter 2015 was in April Summary of Results GB And England Trips Nights +9%+14%+7% Spend +11%+16%+11% -1%+2%+1% Weather 0% +3% +2%

3 GBTS March 2016 Published 30 th June 2016 YEAR-TO-DATE (Jan–March 2016) Trip Characteristics TripsNightsSpend PURPOSE HOLIDAY TRIPS in England from January to March 2016 increased by +10% compared to the same period last year, with 7.3 million trips recorded. Expenditure has increased further by +23% to £1.8Bn, while nights increased by +14% to 19.1 million. VISITS TO FRIENDS AND RELATIVES decreased by -4% to 8.1 million, with bednights and expenditure both decreasing by -3% each. Non-holiday VFR is down by 20%, and holiday VFR is up by 8%. BUSINESS trips have also decreased for the January to March period, down by -12% to 3.2 million. Nights and spend decreased compared to the same period in 2015, by - 10% and -28% respectively. Summary of Results England +10%+14%+23% -4%-3% -12% -10% -28% TRIP TAKERS Trips have increased amongst 25-34s and 45-54s, with the biggest increase coming from 25-34s (+13%) Trip volumes have increased by 4% amongst C1s but decreased in all other SEGs. South WestEast Midlands DESTINATION TYPE The West Midlands and the Northern regions saw a decrease in volume. The greatest increases were to the South West (+17%) and the East Midlands (+5%). +13% +17% +5% +4% % Class C1

4 GBTS March 2016 Published 30 th June 2016 Overseas Travel by UK Residents International Passenger Survey March 2016JAN - March 2016 TripSpendTripSpend In March, trips and the expenditure on those trips by Brits overseas both increased by +2%. In the year to date, overseas trips were up by +8%. Expenditure also increased, by 9%. Other Tourism Surveys March 15RoomBedspace OCCUPANCY Room occupancy in England in March increased by +2% compared to 2015 at 65%, while bedspace decreased by -1% to 47%. Jan-March 16VolumeSpend DAY VISITS The number of tourism day visits in England in the period January to March 2016 increased by +26% compared to 2015, to million The value of those visits increased by +20% to £11 billion March 16AttractionsAccommodation TOURISM BUSINESS MONITOR Attractions businesses reported an increase in visitor numbers for the period from January to the end of March compared to the same period last year. Many accommodation businesses reported the same numbers or a decrease. Context Other Surveys +2%+9%+2%+8% +2% -1%  +2% +26% +20%

5 GBTS March 2016 Published 30 th June 2016 Headline Data GB and England Volume and spend (2015 vs 2016)  +11% 0%  +9% -1%  +11% +2%  +7% +1% England a GB a  % change vs 2015

6 GBTS March 2016 Published 30 th June 2016 Trips England Volume of trips (millions) (2015 vs 2016)  +11%+22%-24%+19%0%+10%-12%-4%0%+10%-12%-4% All trips aa Holiday trips aa Business trips aa VFR trips aa  % change vs 2015

7 GBTS March 2016 Published 30 th June 2016  +16%+24%-20%+17%+3%+14%-10%-3%+3%+14%-10%-3% Nights England Volume of nights (millions) (2015 vs 2016) All trips aa Holiday trips aa Business trips aa VFR trips aa  % change vs 2015

8 GBTS March 2016 Published 30 th June 2016  +11%+37%-39%+18%+2%+23%-28%-3%+2%+23%-28%-3% Spend England Expenditure (£m) (2015 vs 2016) All trips aa Holiday trips aa Business trips aa VFR trips aa  % change vs 2015

9 GBTS March 2016 Published 30 th June 2016 Long Term Trends by Month GB (millions)

10 GBTS March 2016 Published 30 th June 2016 Long Term Trends, Year-to-Year England Holiday TripsAll TripsBusiness TripsVFR Trips

11 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England All trips and spend

12 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England Trips by purpose (millions) Holiday tripsBusiness tripsVFR trips

13 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England Spend by purpose (£m) Holiday tripsBusiness tripsVFR trips

14 GBTS March 2016 Published 30 th June 2016 South East YTD  % % % Regional Analysis England: YTD 2015 vs YTD 2016 Trip characteristics – region (YTD 2015 vs YTD 2016) Trips (000s) Spend (£ millions) Nights (000s) North East YTD  % % % North West YTD  % % % West Midlands YTD  % % % Yorkshire & Humberside YTD  % % % East Midlands YTD  % % % East YTD  % % % South West YTD  % % % London YTD  % % % See slide 20 for confidence limits on Q1 data at a regional level.

15 GBTS March 2016 Published 30 th June 2016 South East YTD  % % % Regional Analysis England: 12 Months to March 2015 vs 12 Months to March 2016 Trip characteristics – region (12 Months to March 2015 vs 12 Months to March 2016) Trips (000s) Spend (£ millions) Nights (000s) North East YTD  % % % North West YTD  % % % West Midlands YTD  % % % Yorkshire & Humberside YTD  % % % East Midlands YTD  % % % East YTD  % % % South West YTD  % % % London YTD  % % % See slide 20 for confidence limits on Q1 data at a regional level.

16 GBTS March 2016 Published 30 th June 2016 UK Outbound Travel (International Passenger Survey) Total volume (millions) and spend (£bn) Trips aa Spend aa  +20%+22%+13%+14%+11%+12%  % change vs 2014

17 GBTS March 2016 Published 30 th June 2016 Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-March 2016) PURPOSE Pure Holiday1-3 nights+4 nights VFR (on holiday) Holiday (total) VFR (non-holiday) VFR (total) Business TRIPS 000s  10%4%34%8%9%-19%-4%-12% NIGHTS 000s  14%-1%34%7%11%-18%-3%-9% SPEND £millions  23%16%41%7%19%-19%-3%-28% Unwtd Trips REGION West MidlandsEast of EnglandEast MidlandsLondonNorth WestNorth EastSouth EastSouth West Yorkshire & the Humberside TRIPS 000s  0%3%5%0%-5%-27%3%17%-23% NIGHTS 000s  -7%-1%18%27%-9%-26%6%18%-23% SPEND £millions  -30%36%24%0%-4%-33%28%13%-25% Unwtd Trips  % change vs 2014

18 GBTS March 2016 Published 30 th June 2016 SOCIAL GRADE ABC1C2DE TRIPS 000s  -1%4%-7%-1% NIGHTS 000s  -4%10%14%-1% SPEND £millions  1% 2%7% Unwtd Trips CHILDREN IN H/H AnyNone TRIPS 000s  8%-4% NIGHTS 000s  26%-5% SPEND £millions  19%-4% Unwtd Trips Appendix: Domestic Tourism England AGE TRIPS 000s  -4%13%-6%4%-4% NIGHTS 000s  -13%24%1%9%-2% SPEND £millions  -16%11%4%1%2% Unwtd Trips  % change vs 2015 Trip characteristics (Year-To-Date: Jan-March 2016)

19 GBTS March 2016 Published 30 th June 2016 All TourismHolidaysBusinessVFR Trip Length Spend Per Night £61£68£69£72£73£72£75£81£78£90£88£95£106£109£114£115£113£89£38£39£42£43 Spend Per Trip £152£164£173 £176£179£190£208£201£225£224£251£220£233£257£245 £199£92£96£107£98£105£106 Appendix: Domestic Tourism England Year to date average trip length, spend/night, spend/trip

20 GBTS March 2016 Published 30 th June 2016 Note about these results: The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Charlotte Sanders in the VisitEngland Press Office for review prior to external release.

21 GBTS March 2016 Published 30 th June 2016 GB Domestic Tourism: Confidence Limits at the 95% level Based on Quarter 1 TRIPS (millions)BEDNIGHTS (millions)EXPENDITURE (£ millions) Destination:Single QuarterAnnualSingle QuarterAnnualSingle QuarterAnnual GB Total 5.7%3.1%7.0%3.4%8.7%4.0% England Total 6.0%3.3%7.6%3.7%9.6%4.3% East 17.7%8.6%29.1%10.8%26.8%12.4% East Midlands 21.5%9.9%39.0%12.7%34.0%14.8% London 17.3%8.8%19.5%9.8%26.2%13.2% North East 25.8%13.9%39.2%16.0%30.4%15.8% North West 14.5%7.3%17.8%9.7%20.3%10.5% South East 14.6%7.2%19.2%8.4%31.5%10.6% South West 13.3%6.5%16.5%7.2%22.5%8.8% West Midlands 20.0%10.5%27.2%13.9%27.6%15.1% Yorks & Humb 16.2%8.2%23.1%9.8%22.4%11.4%