ADVERTISING FEATURES OF PRODUCTS FOR CHILDREN AND TEENAGERS ALICE MOSENDZ, MG-13

OUTLINE 1. The important features to create advertising of products for children and teenagers. 2. The specifics of children’s perception in different age brackets. 3. Children’s exposure to different advertising methods.

THE FEATURES NEEDED TO BE TAKEN INTO CONSIDERATION TO CREATE A SUCCESSFUL ADVERTISING PRODUCT: children spend money easier than adults because they don’t know its value; due to being under a child’s pressure an adult can spend a big amount of money; babies react only to bright objects; children like recognizable characters; children prefer to memorize short poems to prose text.

FROM THE BIRTH TO 3-4 YEAR-OLDS All product advertisements for this age bracket are addressed to parents. In such adverts there is soft colour palette, pleasant music that symbolizes tender feelings that parents have to their child.

FROM 4 TO 7 YEAR-OLDS Children at such the age can watch repeated clips without weakening their attention and without the feeling of irritation. Children are attracted to the motion on the screen and the bright image.

FROM 7 TO 10 YEAR-OLDS The main reason of child’s product choice is the motive of prestige. It’s necessary to be like everyone else, to eat, drink, wear everything like the children from their circle of friends.

FROM 11 TO 16 YEAR-OLDS The most important task of peers of this age bracket is to be as good as others. The most valuable social characteristics are fame and popularity.

CONCLUSION It can be claimed that taking into consideration features of the target audience and its particular traits in process of creating an advert will contribute to company’s successful action at the selected market and achievement of the goal.

REFERENCES 1. exposure-ads http:// exposure-ads