--act or practice of calling attention to product, service, need, etc., especially by paid announcements in newspapers, magazines, radio, television, internet, etc.

During this activity you will: Identify your target market Identify target’s wants and needs Write a catchy slogan Identify persuasive techniques Choose an illustration

Create an ad for SSR book Include: Book Title Author Illustration Meaningful quote from book Recommendation

Thinking It Through STEP 1: What is your product? STEP 2: Who is your target audience? STEP 3: What do they want (needs)? Pick one. STEP 4: Choose a persuasive technique. STEP 5: Decide on information that will work for persuasive technique. STEP 6: Write first draft of slogan. Revise, add catchy phrase, rhyme, repetition, or alliteration.

Persuasive Techniques BANDWAGONEveryone else does it!Two million teenagers drink our product. TESTIMONIALFamous people endorse product Taylor Swift drinks our product. EMOTIONAL APPEAL Targets positive or negative emotions Without your help our company … “PLAIN FOLKS” “Ordinary” people, like you, use our product Everybody rave about how delicious it tastes. SNOB APPEALBe like the rich and famous You will be part of an exclusive group

BANDWAGON -- “Everybody does it!” Over two million teens wear skinny jeans.

TESTIMONIAL —Famous people endorse our product. Reading is one of Taylor Swift’s favorite activities.

EMOTIONAL APPEAL-- targets positive and negative emotions Without your help, hundreds of pets go to bed hungry every night.

“PLAIN FOLKS ”—ordinary people, like you, use our product Kids love to wear our colorful 100% cotton t-shirts.

SNOB APPEAL —only a select few... hurry... be one of the first...

STEPSEXAMPLEMY WORK STEP 1: What is your product? Who is target audience? My service is a baby-sitting. My target is parents w/ young kids. STEP 2: What do they want/need? Pick one. I will focus on parents’ need to have a night away from their children. STEP 3: Pick a persuasive technique. (bandwagon, testimonial, emotional appeal, snob appeal, “plain folks”). Positive emotional appeal—the ease and convenience of our service would work well. STEP 4: Pick piece of information you will use. I think that my service is in the neighborhood is important. STEP 5: Write first draft. Revise. Add: catchy phrase, rhyme, repetition, or alliteration. DRAFT: A quality baby sitter can be found nearby! REVISION #1: A quality baby sitter is just around the corner. REVISION #2: A better baby sitter is just around the corner. DRAFT: REVISION #1: REVISION #2: ILLUSTRATION: BOOK TITLE:AUTHOR: WORKSHEET: Writing your slogan